Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 18 May 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to give his foes the chills.

This series was originally released as a Wondery+ Exclusive in 2021.

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Transcript

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0:00.0	Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music.
0:04.6	Download the app today.
0:07.0	This series was originally released as a Wondery Plus exclusive in 2021.
0:11.8	Join Wondery Plus and Apple Podcasts or the Wondery app to listen to Business Wars early
0:17.1	and add free.
0:18.8	Wondery!
0:20.8	Wondery!
0:21.8	Wondery!
0:24.8	Wondery!
0:26.8	Wondery!
0:27.8	Wondery!
0:28.8	Wondery!
0:29.8	Wondery!
0:30.8	Wondery!
0:31.8	Three flatbed trailer trucks rumble through the gates of the Senator Frozen Products
0:36.0	Ice Cream Plant and pull up by the loading bay.
0:40.2	The truckers haul waste high supermarket freezers off the trailers, piling them onto the
0:44.8	asphalt.
0:46.4	As they do, a brawny man with an arrow-flin mustache races out of the plant.
0:51.7	He's Rubin Matis, the 40-something boss of Senator Frozen Products.
0:57.0	Why are you bringing my freezers back?
0:59.8	Let us be some mistake!
	...

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