4.6 • 13.2K Ratings
🗓️ 11 May 2022
⏱️ 30 minutes
🧾️ Download transcript
It's the '70s and best buddies Ben Cohen and Jerry Greenfield are about to open an ice cream parlor. These hungry hippies only want to have fun making ice cream. But as their business grows, they're going to find themselves on a collision course with the heavyweight champ of gourmet ice cream: Häagen-Dazs.
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0:00.0 | Hey, Prime members, you can listen to Business Wars Add Free on Amazon Music. |
0:04.6 | Download the app today. |
0:07.0 | This series was originally released as a Wondery Plus exclusive in 2021. |
0:11.8 | Join Wondery Plus and Apple Podcasts or the Wondery app to listen to Business Wars early |
0:17.1 | and add free. |
0:26.5 | The iconic brands, Hagen Dazs and Ben and Jerry's have been trading licks for decades. |
0:32.2 | And now the competition is fiercer than ever. |
0:35.2 | Independent makers are churning out pints, promising pure ingredients and tastier flavor combinations. |
0:42.2 | And while the pandemic boosts at ice cream sales, these days customers are watching their |
0:46.8 | wallets even more. |
0:49.2 | That's because our two rivals are facing a new challenge. |
0:53.9 | Conflation. |
0:55.4 | With a cost of ingredients going up, Hagen Dazs and Ben and Jerry's must evaluate whether |
1:01.0 | to shrink their pint size, slash prices, or hope their new flavors are exciting enough |
1:07.8 | to keep sales steady. |
1:10.6 | It's a challenge they've faced before on their rise to the top. |
1:14.2 | Come on, join us on this sweet ride. |
1:24.4 | September 1983, Burlington, Vermont. |
1:28.2 | On Church Street, tourists clogged the pedestrian thoroughfare, taking in the sights. |
1:33.8 | Coming through, make way. |
1:36.7 | The crowd's part is too hippies, hurry past. |
1:40.1 | The one with a bushy beard is Ben Cohen, the clean shaven one is Jerry Greenfield. |
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