Employee-Generated Content: Creating a Video First Strategy

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 15 May 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.

Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666

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Transcript

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0:00.0	Hey there, it's Michael Stelzner from Social Media Examiner. Are you a marketer trying to navigate the AI
0:06.7	revolution? What if you could create content twice as fast, automate tedious tasks, and become the
0:14.3	go-to AI expert in your company? The AI Business Society brought to you by your friends at Social Media Examiner
0:22.0	gives you expert-led training, a supportive community, and proven frameworks to master
0:28.5	AI marketing that will boost your value and your productivity. Join now and lock in your
0:34.4	discounted member pricing at social media examiner.com slash AI.
0:44.3	Welcome to the social media marketing podcast, helping you navigate the social media jungle.
0:51.1	And now here is your host, Michael Stelzner.
0:55.0	Hello, hello, hello.
0:56.0	Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner.
1:02.0	I'm your host, Michael Stelzner, and this is the podcast for marketers and entrepreneurs who want more exposure, more leads, and more sales.
1:10.0	Today I'm going to be joined by Melissa Lurie, and we're going to explore employee-generated
1:16.1	content, how businesses can encourage their employees to create video-first employee content
1:22.8	that they can use on their social profiles for amazing benefits.
1:27.4	If this is something you're not doing,
1:28.9	you're definitely going to want to listen to today's episode with Melissa Lori. Also, if you're
1:34.1	new to this podcast, follow this show so you don't miss any of our future content. Let's now
1:39.2	transition over to this week's interview with Melissa Lori. Helping you to simplify your social safari.
1:47.5	Here is this week's expert guide.
1:50.9	Today, I'm very excited to be joined by Melissa Lori.
1:53.4	If you don't know who Melissa is, she is a short form video content expert.
1:58.5	She's the founder of Oysterly Media, a video marketing agency that specializes in
	...

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