Empathy as a Strategy: Stephen Sakach on Forging Brand-People Connections for Lasting Success

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 3 July 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

The importance of kindness as a fundamental principle for success cannot be overstated. Stephen Sakach, a visionary leader of Zero Company and co-founder of aiCMO, embodies this philosophy, demonstrating how empathy and compassion can transform not only individual organizations but also the broader marketplace. His journey reveals that the heart of effective marketing lies in understanding and addressing the human experience, a perspective that is increasingly vital in an age dominated by technology and data-driven decisions.

Transcript

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0:00.0	you know, people just kind of are in their heads all the time about themselves a lot. And so
0:03.9	I think when you're purposeful with thinking about how can I be more loving or how can I be
0:11.2	more kind, you're going to win whatever that. So love will always win, right? It's always going to be
0:17.8	the higher ground on whatever you're doing. So if you don't know what to do do the loving thing so you know how can you do that in your business right now you know
0:26.2	how can you do that with uh your family step into the world of success with your brand amplified
0:33.8	the ultimate podcast designed to unravel the intricacies of thriving businesses.
0:39.2	I'm your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies,
0:44.4	and secrets that have propelled entrepreneurs and business leaders to success.
0:51.7	I always love the process of discovery whenever I have conversations with Stephen Suckash.
0:58.5	Stephen, obviously, I really love what you do, empathy, really human marketing in this digital
1:05.2	world. And, you know, even sharing stories about our kids is such a fun thing to bond on.
1:12.9	So first and foremost, thank you for being here on your brand amplified.
1:16.8	You're welcome. I'm looking forward to this.
1:18.9	You know, I've been looking forward to it for a while, so I'm really happy to finally be here talking with you again.
1:24.0	Amazing. So talk to us a little bit about your background.
1:29.0	Obviously, now you're a co-founder of of AICMO, which is an amazing product, founder, CEO of Zero company. You have a podcast.
1:35.7	You've done so many other things. So I want you to start, though, for this audience at the beginning,
1:40.6	not at the very beginning, but at the beginning, right, how you got into what
1:45.8	you do now. Yeah. When I think about that question, I always come back to this, I was at this
1:51.6	consciousness event where we were all talking about oneness and integral theory and different stages
1:57.2	of consciousness. And, you know, there are some people in business there and we're sitting down there at breakfast. And so how are you going to apply this to your business? And,
2:04.3	you know, I'm at the time just thinking, I do Google ads. I don't know how, how would I put that into
	...

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