My mother was very familiar with her neighborhood, but one day she stopped at the stop sign and she wasn't even really sure where she was at.

When something feels different, it could be Alzheimer's. Now is the time to talk.

A message from the Alzheimer's Association and the Ad Council. Hey, it's Veronica Dagger, the host of the Wall Street Journal Secrets of Wealthy Women.

The Podcast where Women Share How They Tackle Career, Money, and The World.

Today we're joined by Emily Ramshaw, co-founder and CEO of the 19th.

It's a non-profit media company with a new focus.

After a record number of women were elected to Congress in 2018, Emily and her co-founder

Amanda Zamora realized there was a need for a media company that focused on covering

politics and women and women in politics.

So she started one, the 19th with an asterisk.

We called up Emily at her home base in Austin to tell us more about that name and their mission

Welcome Emily. Thanks for having me. My pleasure. So you came up with the idea for the 19th when you were on maternity leave. Tell us more about how that concept came about.

Sure, so I'd been at the Texas Tribune for

really focused on building a brand new business model for sustainability and local news and

while I was on maternity leave and maybe had a little bit of time to think about

things that weren't the Texas Tribune it occurred to me why had no one taken the Texas Tribune's

really successful business model and tried to extrapolate it onto a national stage for the

only thing I really cared about more than Texas politics and policy, and that was women

politics and policy.

So that's sort of where the idea first came from, the first germination.

But the reality was, I had an infant at home. It was not the right time for me to think about making some kind of wild and crazy leap.

So I let the idea rest for a few years and it really was just about a year ago that I sat up in the middle of the night at a conference and was like,

...