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The Creative Penn Podcast For Writers

Embracing Change: How To Flux with April Rinne

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8745 Ratings

🗓️ 19 May 2025

⏱️ 64 minutes

🧾️ Download transcript

Summary


How can you embrace the process of change in life and author business, especially in an era of AI? How can you take control of what's possible and be more comfortable with uncertainty? How can you develop a career portfolio that future proofs you in changing times? April Rinne shares her insights into how we can flux.



In the intro, KDP royalty changes and printing costs; The Pre-Launch Checklist [Draft2Digital]; Audible opens AI narration to some traditional publishers [Publishing Perspectives]; US Copyright Office Fair Use;



Plus, join me for a live webinar on The AI-Assisted Artisan Author; Signing Death Valley at BookVault; Successful Self-Publishing 4th Edition; Egypt with Luke Richardson on Books and Travel.






This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






April Rinne is a futurist, professional speaker, lawyer, and the international bestselling author of Flux: 8 Superpowers for Thriving in Constant Change.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* The human dimension of change



* The “flux mindset” — how individuals relate to and show up for change



* Changes we choose vs. those we don't control



* Immediate changes vs. slower societal shifts



* The benefits of being proactive with change



* Uncertainty that comes with AI and technology developments



* The concept of the portfolio career — more resources from April here.




Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

0:08.0

bringing you interviews, inspiration and information on writing craft and creative business.

0:14.6

You can find the episode show notes, your free author blueprint, and lots more at thecreativepen.com.

0:22.5

And that's Penn with a double N.

0:25.0

And here's the show.

0:26.6

Hello, creatives.

0:27.8

I'm Joanna Penn, and this is episode number 809 of the podcast, and it is Saturday

0:33.2

the 17th of May 2025 as I record this.

0:37.4

In today's show, I talk to April Rini about her book, Flux.

0:42.2

We talk about how you can embrace the process of change in life and author business, how you can

0:47.9

take control of what's possible to take control of, and be more comfortable with uncertainty,

0:53.8

and thoughts on how to develop a career

0:55.8

portfolio that future proofs you in an age of AI. So it's a really interesting conversation

1:01.2

and it is coming up in the interview section.

1:08.2

In writing and publishing things.

1:14.5

Well, the big news this week is the email from Amazon KDP,

1:16.7

with the scary title of,

1:20.4

Changes to KDP royalty rates and printing costs.

1:23.1

And I think they did a terrible job of this email,

1:27.2

which has resulted in a lot of drama on author's social media. So if you publish through KDP

1:29.2

and you have books that are effective, you will have got an email. Basically, if you have

1:34.2

print books priced under $999 US, mainly novellas or short nonfiction. If you haven't got the

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