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The Blogging Millionaire

Email List Growth Hacks Part 4 - Get Twice the New Subscribers by Optimizing Your Forms

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7742 Ratings

🗓️ 20 May 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

In this episode, I will teach you how to optimize your opt-in forms. These tactics can help you double the number of new email subscribers you get daily.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, it's Brandon. I want to ask you a question. Are you wanting to update your old blog post,

0:07.7

but you just don't know what type of extra content will move you up the rankings? Rank IQ's

0:13.6

content optimization tool can help. Its AI-powered writing assistant tells you what you need to

0:20.2

cover in your post so you can add extra content that Google loves.

0:25.6

In just 30 minutes, you can optimize an old post and put it in position to move up higher in the rankings.

0:32.7

Visit rank IQ.com to start using their content optimizer today.

0:41.3

Welcome to the blogging millionaire podcast, where we teach you the latest traffic building and income boosting growth hacks to take your blog to the next level.

0:50.7

And now here's your host who gets five million monthly visitors from over 100,000

0:56.0

first page Google rankings, Brandon Gaylee. In this episode, I will be teaching you how to

1:04.8

optimize your opt-in forms. These growth hacks will help you double your daily email subscribers.

1:12.6

Ascend 2 surveyed the top email list growth experts and found that the average number of fields used on subscription forms was 2 to 4.

1:24.6

Over 60% of the people surveyed preferred to use two to four form fields. The science behind

1:33.3

using a short form is really simple. The conversion rate of a form will drop by 20% for every

1:40.8

form field that you add. Another interesting finding in this study showed the type of form request that caused the most

1:49.5

significant dip in form conversion rates.

1:52.7

Those were asking for the telephone number, age, and the street address.

2:03.6

In a famous case study that backs up these findings,

2:12.4

Expedia removed one form field from their sign-up form, and the result was an instant $12 million in profit. I recommend using a maximum of two form fields for email opt-ins, one for their name and the other

2:22.9

for their email address. This is all you need for a blog. Most blogs are getting the majority of

2:29.1

their email subscribers via custom content upgrades for specific post.

2:35.2

As long as you tag the emails by which upgrade or freebie they request it,

2:40.1

you can further segment your list to customize their email sequence and future single email offers.

...

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