4.7 • 742 Ratings
🗓️ 20 May 2022
⏱️ 10 minutes
🧾️ Download transcript
In this episode, I will teach you how to optimize your opt-in forms. These tactics can help you double the number of new email subscribers you get daily.
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0:00.0 | Hey, it's Brandon. I want to ask you a question. Are you wanting to update your old blog post, |
0:07.7 | but you just don't know what type of extra content will move you up the rankings? Rank IQ's |
0:13.6 | content optimization tool can help. Its AI-powered writing assistant tells you what you need to |
0:20.2 | cover in your post so you can add extra content that Google loves. |
0:25.6 | In just 30 minutes, you can optimize an old post and put it in position to move up higher in the rankings. |
0:32.7 | Visit rank IQ.com to start using their content optimizer today. |
0:41.3 | Welcome to the blogging millionaire podcast, where we teach you the latest traffic building and income boosting growth hacks to take your blog to the next level. |
0:50.7 | And now here's your host who gets five million monthly visitors from over 100,000 |
0:56.0 | first page Google rankings, Brandon Gaylee. In this episode, I will be teaching you how to |
1:04.8 | optimize your opt-in forms. These growth hacks will help you double your daily email subscribers. |
1:12.6 | Ascend 2 surveyed the top email list growth experts and found that the average number of fields used on subscription forms was 2 to 4. |
1:24.6 | Over 60% of the people surveyed preferred to use two to four form fields. The science behind |
1:33.3 | using a short form is really simple. The conversion rate of a form will drop by 20% for every |
1:40.8 | form field that you add. Another interesting finding in this study showed the type of form request that caused the most |
1:49.5 | significant dip in form conversion rates. |
1:52.7 | Those were asking for the telephone number, age, and the street address. |
2:03.6 | In a famous case study that backs up these findings, |
2:12.4 | Expedia removed one form field from their sign-up form, and the result was an instant $12 million in profit. I recommend using a maximum of two form fields for email opt-ins, one for their name and the other |
2:22.9 | for their email address. This is all you need for a blog. Most blogs are getting the majority of |
2:29.1 | their email subscribers via custom content upgrades for specific post. |
2:35.2 | As long as you tag the emails by which upgrade or freebie they request it, |
2:40.1 | you can further segment your list to customize their email sequence and future single email offers. |
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