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Marketing School - Digital Marketing and Online Marketing Tips

Elon Musk's 'Daddy's Home' Insane Work Schedule

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 29 September 2025

⏱️ 28 minutes

🧾️ Download transcript

Summary

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership under pressure. TIMESTAMPS (00:00) Elon’s “Daddy is home” schedule (03:40) Relationships that saved Tesla/SpaceX (06:00) Musk’s DESA operating method (08:55) Barrels, drivers, pushers explained (16:45) Leadership from near-death moments 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

Transcript

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0:00.0

So do you want to know about the Elon Musk daddy's home insane work schedule?

0:04.6

Go for it.

0:05.4

Okay.

0:06.1

So Elon Musk, obviously he's been involved with politics in the last 12 months.

0:11.3

He got involved with Doge.

0:12.2

He spent a lot of his money helping campaign, right, the current president campaign.

0:17.5

And so this guy tweets says, he says, Elon is back.

0:19.7

This is literally what it means to be a wartime CEO. So keep in mind, when he was involved with politics, that means he was very distracted from his businesses like Tesla and SpaceX, for example, right? So Elon tweets this. He says, Daddy is very much home. In burning the midnight oil with optimist engineering on Friday night, then I red eye overnight to Austin arriving at 5 a.m.

0:38.9

I wake up to have lunch with my kids and then spend all day Saturday afternoon in deep technical

0:43.3

reviews for the Tesla A15 chip design.

0:47.7

Then I fly to Colossus 2, which is their data center on Monday to walk through the whole

0:52.6

data center floor, review transformers

0:54.3

and power production, excellent progress, depart midnight. Then, up to 12 hours of back-to-back

1:00.0

meetings across all Tesla departments, but particularly focus on AI slash autopilot, often as

1:05.6

production plans, and vehicle production delivery. This is what it means to be a wartime CEO,

1:12.1

and that's what he means by Daddy is very much home. When you told me this title and I saw it on the sheet, you know,

1:17.5

before, because you highlighted it before we started. I thought you met that this was his schedule

1:23.6

when he's home. Oh, did you think, okay. Related to his family and kids. It because like daddy's home as a title. Daddy's home to take care of his kids with his company. That's how he's looking at. His kids aren't included in here, but you can see the vast majority of his stuff has to do with work. And I'm actually listening to this pod right now on the Founders podcast, talking about how Elon works. and one of his ex-wives said that he's not built for

1:46.6

a life of domestic tranquility. All he thinks about is work and he cannot get his mind off of work.

1:53.0

And now that he's back and he's focused, this is why he has that $8 trillion, or so he has

1:57.0

$1 trillion pay package if they hit $8 trillion in market value, right?

2:05.9

But I love how he made time for lunch with his children.

...

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