Elo Health - Personalized Supplements, Guidance, & Results

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 June 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Getting started with Elo Health's first product was a challenge that took two years to accomplish, says Ari Tulla, CEO and co-founder of the smart nutrition brand.

"It took us a year to test the product before we knew if it worked," Ari says. "Every time you do something new, you're paving the unknowns. You are with a machete in the jungle. There's no pathway, and you don't know where you will end up."

He says the supplement market is enormous, with Americans spending $60 billion each year. Elo Health's niche involves blood biomarker testing, which hadn't been done at home before.

The brand still faces some tall hurdles, including consumer anxiety about finger pricks and even overcoming the mixed messages from the media on which foods are good and bad for you.

Ari has words of wisdom for other entrepreneurs considering a jump into the preventative health market space.

"Don't jump into oblivion without any security, but start doing what you hope to do," he says. "If you procrastinate, it won't help. Take a step in the right direction, and then you take another one, and things will happen."

In Part 2, Ari talks about:

* The challenges of building the first product.
* How the brand decided to stand out in the marketplace.
* The fear factor of finger pricks.
* Overcoming faulty food news reporting.
* Advice for other health care entrepreneurs.
* How to get started on the Elo Health website.

Join Ramon Vela and Ari Tulla as they break down the inside story on The Story of a Brand.

For more on Elo Health, visit: https://www.elo.health/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is brought to you by Yotpo.

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Transcript

Click on a timestamp to play from that location

0:00.0	I realized years ago that it takes 20 to 30 years for you to get sick.
0:05.5	It can only take one year to heal you with the right nutrition.
0:09.3	That was the epiphany that I have that I'm trying to bring now to people with ELO.
0:14.5	And my vision statement and my kind of goal for better doctor for the doctor finder company was to help
0:21.8	million people find a doctor they love. Last year, that company is today owned by a much
0:28.0	bigger company that I was running for some time. We helped 200 million Americans access healthcare.
0:34.3	So think about it. My small idea, million people became a massive thing that
0:38.8	is helping behind the scenes, almost every American when they go and access healthcare. So that
0:44.0	the question others today is a default tool for building doctor network. So we are not the
0:48.5	consumer app anymore. We are behind the scenes, backbone data for everybody in the healthcare system.
0:54.5	And now I want to do the same for Elo.
0:56.8	I want to help million Americans access to better nutrition, to stay healthy, and even heal
1:03.2	themselves from the chronic conditions like type to diabetes, hypertension, and others,
1:08.8	and high cholesterol, that is a very common problem that people get stabbed in sport.
1:12.9	That's the mission we have. And I'm going to be spending 10 years on this, and I'm super excited.
1:24.7	Recorded at Send Lane Studios. This is not your average entrepreneur or e-commerce podcast.
1:31.2	And he's not your average host.
1:34.0	This is the story of a brand with your host, Ramon Vela.
1:40.0	This episode is brought to you by Yoppo.
1:43.0	Rising acquisition costs and a return to in-store shopping have e-commerce marketers double-clicking on their retention strategy. So now, more than ever, brands need to focus on lifetime value. That's why Yoppo is proud to announce Yachtpo subscriptions on Shopify, making retention easy and affordable for growing brands.
2:02.6	Take eight minutes or less to add a recurring revenue channel to your business.
2:06.5	Download YAPPO subscriptions from the Shopify App Store today.
	...

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