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Hello and welcome back to Equity TechCrunch's flagship podcast about the business of startups.

I'm Rebecca Balan, and this is the episode where we bring on industry experts to help us explore a trend in the tech world and dive deep.

11 Labs has made a name for itself building realistic AI voices. What started as two Polish engineers annoyed by terrible movie dubbing is now a $6 billion

company that's not only profitable, but also going toe to toe against OpenAI to power

everything from Fortnite characters to customer service bots.

Today we're bringing you a conversation with 11Labs CEO Maddie Stanishevsky from this year's

disrupt, where he made a surprising admission. He thinks voice models will be commoditized in just a couple of years.

So what's 11 Labs plan when everyone else catches up? Let's take a listen.

Thank you, everyone, for being here. I'm joined today by Maddie Stanishevsky, the 11 Labs co-founder and

CEO. Maddie, thank you for being here. Thanks for having me here. Hi, everyone. We're going to get

right into it. Eleven Labs makes AI audio models, AI voice models, and there were a lot of

startups training AI foundation models a few years ago, and now there are far fewer.

But 11 Labs has managed to stick it out and actually grow quite a bit in the last few years.

You have a lot of products right now.

There's a lot of things that you guys do.

I want to get into them.

But what's your biggest focus today?

As a company, one thing that we are aiming to solve is how humans and technology interact. So a lot of the work that we do underpins that common mission. And effectively, as you think about a lot of the problems that we solved across the history, it always started, what's the problem, can we solve it? What's the next problem that we came across the scene. So like you said, we started

with voice. So one of the key things that came when we were starting the company is that a lot of

the technology around us just didn't sound human. You had a lot of the knowledge, information that just

...