Elevating Your Brand with Heart-Led Strategies, Inclusivity, and Authenticity: A Conversation with Brittney Garcia-Dumas

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 24 July 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it take to build a successful, heart-led branding agency? Learn from an expert, as we chat with Brittney Garcia-Dumas, founder of BGD Digital Marketing, who shares her inspiring journey from studying anthropology and linguistics to becoming a first-generation college graduate and successful entrepreneur. Discover how Brittney's unique perspective of understanding people and her passion for inclusivity and diversity helped shape her thriving business.Ever wondered how lessons learned from working with an international dating service could impact your approach to branding? Brittney shares her experiences and insights on the importance of kindness, bravery, and training girls to be courageous. She also emphasizes the significance of diversity, equity, and inclusion in her heart-led branding agency and how it can elevate a brand to new heights.Stay ahead of the game with Brittney's advice on the latest trends in branding and authenticity. Explore the power of understanding your audience and the role of diversity, equity, and inclusion in creating a strong, sustainable brand. If you're ready to amplify your brand and foster loyalty, this conversation with Brittney Garcia-Dumas is a must-listen for you.https://bgddigitalmarketing.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:12.8	I am so thrilled to have another woman entrepreneur
0:16.1	on the show today.
0:17.1	Brittany, Garcia Dumas, thank you for being here.
0:20.0	Absolutely, thank you for having me.
0:21.9	Yeah, so you have BTD, digital marketing, your branding company,
0:26.2	and I'd love for you to talk about your journey into starting your own business.
0:30.3	Was that something that you always wanted to do?
0:33.0	No.
0:35.0	So we call ourselves a COVID company.
0:38.0	So we started May of 2020.
0:41.0	We're actually celebrating our three yearyear anniversary tomorrow so we're really
0:44.1	excited about that. So I worked for a different company in Dallas for several years
0:50.2	being their marketing director and when COVID hit you know everybody kind of
0:54.3	said is this what I want to do is this what I want to keep doing and I said you know how I'm
0:58.8	gonna kind of take a shot at this and they graciously allowed me to take two clients from that business and we turned
1:06.7	two into 56 and three years.
1:09.2	Oh my gosh.
1:10.7	That is amazing.
1:12.2	Did you study digital marketing in university or did you know that that was always going to be your path?
	...

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