Hi guys, welcome back to Skincare Energy. This is your host, Ekta. And today I have with me the founder of the Skincare, Ilana Zyfer. And I'm super excited because I've been loving your products, Ilana. So welcome to the show.

And so excited you're here.

Thanks so much. And actually, I'm the CEO, but I'm not the founder.

We have an amazing founder. His name is Dr. Gregory Bayes Brown. He's a trained plastic and reconstructive surgeon. So he's the real brains behind the organization.

Okay, well, that was my mistake. I'm, you know, CEO, but you're still, you know, I want to talk about your background because I want to know what led you to creating this beautiful brand. And, you know, what was the process with working with a doctor and, you know, all the good things, all the details.

Yes, so it's actually, it's a long story, which I will make short, but in fact, Dr. Brown was a plastic and reconstructive surgeon. He did his residency at Massachusetts General Hospital.

And he did a great deal of research. And he was specifically focused on the area of burned wound healing.

So during, you know, his internship, his residency and his internship, what where he worked with burned wound patients, he was doing a lot of research on ways to make burn wounds heal faster.

And a patient is most susceptible to infection. And if you can have the skin cells take, for example, in a graph, more quickly, you really reduce the potential for infection and also for fatality.

Through this research, he came across some research that had been done by two scientists starting in 1960, who ended up winning the Nobel Prize for their research. And it was in the area of epidermal growth factor.

And so he started utilizing epidermal growth factor in burned wound care. His burned wound care theories are actually part of the official medical protocol now for how the best way to treat burn wounds.

And what he found through his research is that if you apply epidermal growth factor to a wound site, the skin cells will turn over more rapidly and the burn wound will heal more quickly.

So this is, you know, the background that we, you know, with that he had in mind, he then left his residency. He became a practicing physician. He went back to Kentucky where he's from.

And he set up a practice there. And he was, you know, plastic and reconstruct surgeon. So he did, he also did aesthetic surgery. And so he started seeing a lot of patients who would come in to see him and say, you know, Dr. Brown,

I'd really like a facelift or I'd like an eye lift. And you know, he would talk with the patients and he would say, can you tell me a little bit about what it is that you're looking for.

And people would say, well, you know what I'm really looking for is like that youthful glow of my skin to return.

And he would say, okay, listen, I am happy to give you a facelift, but that's not what a facelift does. A facelift tightens the skin. There's really only one thing that can make your skin have that healthy glow. And that's really new skin cells and you know the skin behaving as if it were young again.

And so with this in mind, what he kept hearing it over and over again, he started thinking about what he knew about epidermal growth factor. And if this if you apply it to skin, you know, skin cells turn over more quickly. And so he thought, well, perhaps this might work from an anti aging perspective.

So he started to do some clinical trials. And in fact, he, he found that that that it was the case that epidermal growth factor on skin, not skin that had been hurt by a burn or any kind of wound, but on skin made those cells turn over more quickly.

And so what he did actually was he started putting epidermal growth factor in a generic moisturizer and giving it to his patients after their surgery, kind of as like a gift.

And as a way for his patients to get the word out about his practice, you know, he always talks about this idea that

doctors didn't really advertise and he wasn't going to do that, but he knew that, you know, if people would recommend him, he would generate, he would find more clients.

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