4.8 • 18.1K Ratings
🗓️ 31 August 2025
⏱️ 42 minutes
🧾️ Download transcript
This is an interview I did with the amazing Donny Deutsch on his podcast On Brand. We discuss the evolving landscape of social media and its impact on marketing strategies. I share insights on the transformation from traditional advertising to organic social media content creation, highlighting how this shift demands a new skill set and approach. I also delve into the inefficiency of corporate meetings, the significance of authenticity, and the potential for individuals and small businesses to compete with large corporations through effective social media use. Hope you enjoy!
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0:00.0 | The first second of your video on social media |
0:03.2 | is a staggering variable of its chance of being successful. |
0:06.6 | First second, because as you know. |
0:09.3 | So what then has to happen? |
0:10.9 | Because in a second, nothing can really be accomplished. |
0:13.8 | It seems like not, but tonight, |
0:15.8 | when you just happen to look through your phone, |
0:17.7 | pay attention for a second, be like, yeah, |
0:20.1 | like a second or two, I got the, like, I don't care, I don't care, I don't care. Oh, pretty person, I stop. Oh, loud noise, oh, visual, the thumbnail. Like, you'd be surprised it's real strategy. But then the next three to four seconds really matter because you really like that first second gives you a hundredth of a hope and then the next three, four seconds really can either hook him or not. |
0:42.9 | I'm here with one of the smartest guys in the room, whatever room he's in. |
0:46.0 | Gary Vaynerchuk is kind of a legend at this point. |
0:48.8 | He is the CEO of VaynerMedia. |
0:50.9 | He's the chairman of VaynerX. |
0:52.9 | He's probably, I would say, the leading mind on what the |
0:57.2 | fuck is going to happen next. I think I just kind of summed it up. He's got something like |
1:03.2 | 45 million followers across his platforms, 300 million impressions every month. He's got a new book |
1:09.7 | out. It'll be a bestseller. Just about every one of his seven |
1:12.2 | books has been a bestseller. This is the seventh day trading attention how to actually build Brandon sales in a new social media world as an old media world guy. I'm excited to talk to him. Gary, how you doing, my friend? I'm well, brother. You look great, but thank you. I'm trying. 67. It's No joke. |
1:08.3 | You really look. |
1:09.3 | Thank you. |
1:09.8 | Thank you. |
1:10.5 | Meanwhile, let's talk to you. |
... |
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