4.6 • 12 Ratings
🗓️ 27 March 2025
⏱️ 5 minutes
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The company known for its festive fruit baskets just launched a new website for hemp-derived, THC-infused beverages and gummies.
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0:00.0 | Here's your Forbes Daily Briefing for Thursday, March 27th. Today on Forbes, edible arrangements can now |
0:08.5 | get you high on edibles. Edible Brands, the parent company of the fruit basket outfit |
0:15.6 | edible arrangements, is taking a bite of the cannabis industry. The Georgia-based company, which had $500 million in annual sales last year, |
0:24.7 | launched Edibles.com last week, an e-commerce site that sells hemp-derived THC products |
0:30.2 | made by some of the biggest brands in the marijuana industry, including Juana, Kiva, and Can. |
0:37.3 | Edible brands is not selling marijuana, which is federally illegal, |
0:41.2 | but is focusing on THC products derived from hemp, |
0:45.0 | marijuana's less potent and federally legal cannabis cousin. |
0:49.0 | But these products are still strong enough to get customers stoned. |
0:53.8 | Edible Brands CEO Samia Farid |
0:56.2 | Silber tells Forbes, quote, this is a really natural fit for us. We're already called edible, |
1:02.1 | right? We know that sometimes there's even a little bit of an expectation from a customer for |
1:06.3 | cannabis products. Edibles.com, which the company acquired last year, will launch in Texas first, |
1:13.8 | but will soon expand to Georgia, Florida, North, and South Carolina, and expects to go nationwide |
1:19.5 | later this year. With its network of more than 700 edible arrangements stores, the company |
1:25.9 | says customers can order online and get their cannabis |
1:28.8 | products delivered to their door faster than an old school pot dealer. Silber says, |
1:34.3 | quote, we have an incredible delivery network with our franchisees for fulfillment. We can reach |
1:40.0 | 70% of U.S. households within an hour. |
1:49.2 | Because marijuana is still illegal at the federal level, but hemp has enough THC to get someone high, some of the weed industry's biggest players have started selling hemp products |
1:53.9 | outside of dispensaries. |
1:56.0 | The hemp and marijuana industry used to be at war, but over the last year, some of the |
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