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Entrepreneurial Thought Leaders (ETL)

Ed Catmull (Disney/Pixar Animation) - Creativity, Inc.

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4739 Ratings

🗓️ 30 April 2014

⏱️ 60 minutes

🧾️ Download transcript

Summary

Ed Catmull, president of Walt Disney and Pixar Animation Studios, shares some of his formative career experiences and offers a glimpse inside the working culture of Disney and Pixar. In conversation with Stanford Professor Bob Sutton, Catmull offers additional insights from his book, Creativity, Inc., including lessons learned from his longtime working relationship with the late Steve Jobs.

Transcript

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0:00.0

You are listening to the DFJ Entrepreneurial Thought Leaders series, brought you weekly by the Stanford Technology Ventures Program.

0:10.3

You can find podcasts and videos of these lectures online at eChorner.standford.edu.

0:18.1

Today we have a special guest. We have Ed Catmill from Pixar. So he's the president

0:24.2

of Pixar and also the president of Dixie. Dixie. I knew that. Disney animation. Dixie's

0:31.1

a little different company. And what we're here today is to talk about a book.

0:36.4

But Disney does use a lot of cups. Disney does use a lot of cups. They do, I would today is to talk about a book. But Disney does use a lot of cups.

0:38.3

Disney does use a lot of cups.

0:39.3

They do, I would imagine, to talk about his new book, Creativity Incorporated.

0:44.3

So Ed has, and it's just to give just a little by way of introduction and also to give a plug.

0:52.3

I really, and I just said this to Tina Seleague, who's sitting over there somewhere, I really do think this is the most useful and interesting creativity book I've ever read.

1:02.0

And note that I wrote one, so I'm like putting it ahead of one of my books.

1:06.0

And the reason it's so interesting, in addition to the fact that it's very well done,

1:11.5

and Ed and I were just talking about the very compulsive process by which he and his editors

1:17.1

and went through to make a great book, is there's kind of no matching Ed's sort of life

1:23.5

in his path, which we're going to talk about. Of course, Pixar. And then on top of that, he weaves together all these sort of ideas

1:33.3

about things that you can do to build a more innovative and creative company.

1:38.3

So that's what we're going to talk about and use Pixar as the background.

1:41.3

Just one little comment that I thought was sort of amusing.

1:45.7

I was lucky to be one of among 40 people who were given an early version of the book to read

1:50.7

and give comments. And this is sort of a hint until I think Ed's personality and style,

1:57.7

is that so having being sort of like a management person I've read and commented

2:02.1

on a lot of business books, especially ones by successful senior executives.

...

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