E997: HubSpot CEO & Co-founder Brian Halligan shares insights on the origin of inbound marketing, how The Grateful Dead inspired HubSpot, importance of customer experience, managing employees in the Glassdoor Era & more

This Week in Startups

Jason Calacanis

Technology

4.4 • 1.3K Ratings

🗓️ 5 November 2019

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

0:52 Jason intros Brian Halligan
1:35 Brian describes how his job has changed as HubSpot has scaled
3:33 Jason asks Brian about buying Jerry Garcia's guitar "Wolf"
4:42 Jason & Brian reminisce over Grateful Dead shows at Giants Stadium
6:36 How the Grateful Dead pioneered "Inbound Marketing" & inspired HubSpot
15:24 How Brian met his Co-founder Dharmesh Shah
17:04 The original idea behind HubSpot
19:18 Ray Ozzie's impact on HubSpot & Brian
25:34 Benefits of introversion
30:06 Succession planning in tech
33:24 Avoiding pot-holes as CEO
35:18 Importance of customer experience in 2019
38:45 Examples of creating a great end-to-end customer experience
49:43 How Brian keeps himself sharp & motivated
52:45 Managing employees from different generations in the "Glassdoor Era"

Transcript

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0:43.0	Apply for the next launch accelerator cohort.
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0:51.0	co.
0:52.0	All right everybody welcome to a very special episode of this week and startups.
0:55.0	I'm really excited about our next guest.
0:57.0	He was a VP of Sales at a company called Groove about 15, 20 years ago.
1:02.0	And then he created what is one of the most successful startups
1:06.0	to ever come out of Boston and the New England area.
1:09.5	That company, of course, is HubSpot,
1:11.6	and they handle inbound marking him and his partner I don't know 12
	...

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