This is the

15 minutes of freedom.

This is 15 minutes of freedom.

I'm your host Ryan Naidel and today's episode is the easy thing is almost never the right thing.

So there's few rules in life that I find to be undoubtedly true no matter where you're at.

And there's none that are much more impactful to me than if something is easy, it's almost

never right. That applies to me in almost every aspect of life,

but today it's most relevant in business.

You know, I hadn't created a life and a situational set of ethics that were bound around what was easy.

How could I make an easy buck?

You know, I jumped into, and obviously who doesn't want to make an easy buck? None of us want to work tirelessly for years at a time before we obtain success.

We all want it right now. I mean that's our society.

That's how I'm wired. That's how I believe you're wired. And that is life as a whole.

But that's a story that we're in control of. So my entire world shifted when I took a step from running automotive

dealerships in Columbus, Ohio, high-end, Lamborghini, Ferrari, Bentley, Rolls-Royce

where your sales buying cycle would be six months to a year. You know you were cultivating these

customers and these clients and these relationships for years at a time and the

reason that was is if a very affluent client wanted to come in and buy a

Ferrari it wasn't because that he didn't have the money.

It was because Ferrari physically wouldn't manufacture the car for sometimes as many as

two or three years.

But there were still money in-house.

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