As a business owner, author, and someone who has gone through a career transition, I often get asked by others - “how did you do it?” This simple question has paved the way for some of our most popular services at Art of Coaching - our Brand Builder live workshop and our group mentorship The Coalition - because there are so many things that go into the answer.  It’s a complex subject that requires so much more than the 10X Tips & Hacks you see all over social media. However, there are some simple yet critical things that if you don’t get them right, nothing else matters. And those are the things I cover in today’s episode.  Specifically, I’ll speak on: How to get ruthlessly clear about what it is you do, establishing your niche (8:15) How to identify who your competitors are and aren’t (12:20) The start-up costs you’ll need to consider (20:20) The consequences of not owning your digital real estate (27:50) Referenced Resources: E193: What To Charge For Your Time & Expertise: A Deep Dive Brand Builder The Coalition Clarity Webinar Selfish Webinar E259: Understanding and Overcoming Perfectionism Free Download: How To Overcome Imposter Phenomenon If this episode gave you useful information and you want more, we have you covered!  Sign up for our upcoming BRAND BUILDER WORKSHOP.  In Phoenix, AZ October 7th & 8th, 2023, this interactive event will give you access to myself and other members of the Art of Coaching team. We will give you the time, attention, and resources you need to vet your ideas and feel confident in the next steps you need to take to be successful.  You won’t get this kind of experience anywhere else so sign up today to get the results you're looking for! Sponsors:  Today’s episode is brought to you by AG1.  For those of us who juggle busy lives, being able to get your daily vitamins and minerals is not always easy.  It doesn't matter what your morning routine consists of, sometimes you’re just on the go and you have to sacrifice the important for the urgent.  That’s where AG1 comes in.  Packed with 75 vitamins, minerals, and whole food sources, AG1 is what you need to stay on track and accountable to a healthy lifestyle, despite the chaos.  Get a FREE 1-year supply of immune supporting vitamin D and 5 FREE travel packs with your first purchase by going to drinkAG1.com/coach.   Today’s episode is also brought to you by BetterHelp. Therapy is a powerful tool for enhancing self awareness and understanding. Sometimes we can be unaware of our own desires and motivations, our wants and needs, and talking to a professional can help us gain valuable insights. We all know that leadership and coaching can be incredibly fulfilling, but it can also be challenging. It can lead to compassion fatigue and moments where we feel overwhelmed trying to help so many people to the best of our ability. When you're constantly giving yourself to others, it's easy to forget you also need to take care of your own needs. Luckily BetterHelp is here to help.  Go to betterhelp.com/aoc today.