We’ve all been sold bad advice about our “wellness” by so-called experts looking to make money and commoditize our confusion. That’s why in today’s episode, Adam Bornstein and I create some sense out of the diet and fitness myths out there - the things that you are told over and over again you have to do in order to be successful in losing weight, losing fat, building muscle, or living a healthy life.  Adam Bornstein is a New York Times bestselling author and award-winning writer and editor, and the author of You Can't Screw This Up. He is the founder of Born Fitness and Pen Name Consulting, and the co-founder of The Pump with Arnold Schwarzenegger. For the past 20 years, Bornstein has been “the trusted voice in health” as the Fitness and Nutrition editor for Men’s Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men’s Fitness, and Muscle & Fitness.  Bornstein has worked as a nutrition advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. He’s the former Chief Nutrition Officer at Ladder and former Vice President of Nutrition for FitOn. His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he’s appeared on Good Morning America, The Today Show, E! News, and The Cheddar. Beyond wellness, diet, and behavior change, Adam has so much more to offer - so we shift gears and talk about his work life. Specifically, we dive into - Why we struggle to stay healthy even when we have all the necessary resources (5:00) The novelty bias - what it is and how it stops us from reaching our goals (24:20) The one question you need to ask yourself before you can change your life (42:00) Specific tools & strategies Adam uses to manage his life and responsibilities (1:00:30) How to connect with Adam: Website: Bornfitness.com Latest Book: You Can’t Screw This Up IG: @bornfitness LAST CHANCE - Sign up for The Apprenticeship Communication Workshop in New Jersey today! On September 9th & 10th, The Art of Coaching team will be partnering with Myokinetix Physical Therapy & Performance for our LAST Apprenticeship of 2023.  If you are unfamiliar with The Apprenticeship, it’s a highly interactive 2-day workshop that steps out beyond the boundaries of typical conferences and seminars.  This isn’t a “rah-rah,” motivational, death by powerpoint event.  On the contrary, by attending, you’ll experience the practice, coaching, and feedback you need to truly improve in the areas of communication, leadership, and building trusting relationships.  And on top of that, you’ll earn 1.8 CEUs for 18 hours of continuing education.  Sign up today to develop the skills necessary to help you strategically approach any conversation.  We’ll see you there! Today’s episode is brought to you by Goodr.  If you’re anything like me, searching for a decent pair of sunglasses is a real headache - literally.  The truth is, I have a massive noggin, and finding something that fits AND doesn’t look ridiculous is more difficult than I would prefer.  That’s why we’ve partnered with Goodr - your top resource for high-quality, affordable sunglasses that are durable, polarized, and don’t look ridiculous!  At only $25.00 each, you can find the perfect pair to fit your needs (and your noggin) and get FREE SHIPPING by using code AOC at checkout or by using THIS LINK.