You probably expect that the more sober time you have, the less you will crave alcohol.

That's true for some people, but others experience an effect called incubation of craving.

This is where cravings build up over time and peak, around 60 days, and then again around six

months sober. In this episode, I'll explain the

research on incubation of craving, what you might experience, why this happens, and what you can do

to stay sober. And before we dig in, I'd like to take a moment to thank my sponsors who made this

episode possible. I recently tried to be the kind of person who eats fruit every night after dinner.

And yeah, that lasted about five days.

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And honestly, I'd even rather go with nothing over

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Life can feel like a full contact sport sometimes, and when we're sober, that can feel overwhelming.

Now the stress and anxiety can start to build up while we're working on our tools to self-regulate,

...