Did you know there is NO POSITIVE CORRELATION between time spent trying to become self-aware and actually becoming more self-aware? (Eurich, 2017)   In short, additional self-reflection doesn't necessarily make you more self-aware.    This surprising finding has since fueled the career and research of Tasha Eurich, and inspired her to teach others how to enhance the quality of their introspection.   Tasha Eurich is an organizational psychologist, researcher, and New York Times best-selling author.  Globally recognized as the #1 self-awareness coach, communication, and organizational culture expert, she uses science to help leaders achieve positive, measurable change.   In today’s episode, she shares several insights about the science and strategy of self-awareness, including:   A tactical definition of what self-awareness is, and what it is NOT (12:20) The benefits and consequences of introspection (26:00) How to get GREAT feedback by asking the right questions (39:20) The seven types of self-knowledge that separate the aware from the unaware (58:10) You can also find these outlined in our FREE Downloadable Reflection Guide   To learn more about Dr. Eurich’s work, buy her best-selling book, and take advantage of her Insight Quiz, you can visit her website HERE.   Speaking of books, they make GREAT stocking stuffers! Please help us support the Leukemia Lymphoma Foundation and the Alzheimer's Association by purchasing a signed copy of Conscious Coaching.  This is not only a great cause, but also gives us the chance to personally say thank you for supporting our small family-owned business.  Your support makes a tremendous difference and we appreciate our community more than you know! CLICK HERE to make your purchase of $11.99/ each!   Now maybe you’re someone who is ready to move beyond books and dive deep into training your ability to navigate the dirty, messy realities of life and leadership.  If that’s you, The Apprenticeship is exactly what you’re looking for.  Check out the entire 2023 schedule, and find the location that best fits you!  And if you didn’t already know, we will be going overseas in February to Sydney, Australia.  So if you want to make a vacation out of your professional development, make sure to take advantage of the Super Early Bird pricing that ends on Christmas Day.  It’s approaching quickly, so don’t wait!  Sign up HERE today!   Lastly, we are extremely grateful to our podcast sponsors for helping us bring quality content to you week after week.  Today’s episode is brought to you by: Momentous: With their new, melatonin-free sleep formula, I can enjoy the benefits of a great night’s sleep without having to deal with the next day's grogginess. All of their products are tested at the highest level, and they are for anyone who wants to feel better without overthinking their nutrition. Use Code: BRETT15 for 15% off your order. Dynamic Fitness & Strength: These guys are our go-to equipment partner. Fully customizable and manufactured in the heartland of America- whether you’re looking to outfit your home gym or entire weight room, visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you!