Joe DeFranco is legend in the field of strength and conditioning. Despite how territorial the performance community can be, Joe has always separated himself by openly sharing his knowledge and insight with others. He has been delivering some of the best content in the field for over 25 years, and has continually found creative ways to adapt to a changing market and audience. Tune in to hear our conversation on how to achieve longevity in the field of strength and conditioning without sacrificing your values.Topics Covered This Week-How Joe has evolved his business, practice and his own training over the years -Ethically promoting your business as a coach so you can provide for your family and stand out for the right reasons-How Joe manages information overload and an ego laden market -Why there is a time and a place for every movement and even machine -What our field needs to pay more attention to? LinksFollow @defrancosgym on Instagramhttps://www.defrancostraining.comJoe's certification http://cppscoaches.com/ This information is kept free by our partnership with Momentous. To learn more about Momentous and what they do to help our community go to livemomentous.com/brett. As part of the Art of Coaching audience, you can receive $20 off your 1st order of Momentous by using code BRETT20 at checkout. (Minimum purchase amount of $50).