E199: Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 28 November 2022

⏱️ 102 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Charlie Sloth is a radio presenter on Apple Music One, and previously on Radio One. The creator of “Fire in the Booth”, he is known as a adept and visionary patron of new artists worldwide. Appearing on Sloth's show is the moment many rappers and musical artists ‘make it’.

Charlie wouldn’t have it any other way. As he reveals in this episode, he has never deviated from his dream of bringing new talent to the fore. Even when he was living in a shed as a single father with a young son, he knew where he wanted to end up. That perseverance got him through the difficult moments, when nothing else would.

In this conversation Charlie opens up about the need to hold yourself to high standards, because the only feedback that’s actually going to take you to the next level is the feedback you give yourself. In a raw, honest and Frank exchange, Charlie shares his lessons that he’s picked up from a lifetime of hustling, from being a street artist to founding one of the worlds most successful vodka brands - Charlie is never someone to do things by halves.

Topics:

How my environment shaped me
Tower Block Dreams
Self-belief & hard times
The beginnings of Charlie Sloth
Lack of role models
Fire In The Booth
Your brand's integrity and deleting episodes
Doubting myself
What makes a great artist?
Joining Apple Music
Au vodka & the strategy behind its success
Your personal life & work-life balance
Are you a workaholic?
Our last guest's question

Charlie:

Instagram - http://bit.ly/3u2YD8n

Twitter - http://bit.ly/3gDhLqn

Watch the episodes on Youtube: https://g2ul0.app.link/3kxINCANKsb

Sponsors:

Huel - https://g2ul0.app.link/G4RjcdKNKsb

BlueJeans - https://g2ul0.app.link/NCgpGjVNKsb

Transcript

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0:00.0	Stormzy.
0:01.0	Bare in the boot.
0:02.0	Many he left that studio, I rang everyone, and I said, this guy is a superstar.
0:07.4	But then three years ago, I've never told him one this story.
0:10.6	Three years ago.
0:11.6	It's a boy in China, it's not a BBC radio, it's not a bigots rap toilet planet.
0:15.4	Just when you bought 80 bucks for a dump for the year, my favorite part is shot.
0:20.3	I was raised in an environment where not many people ever amounted to anything.
0:25.4	It's not our fault, it's a society's fault.
0:27.2	Fuck society.
0:29.0	So it was tough.
0:30.0	We was living in a shed.
0:31.5	My son had just been born, I couldn't afford nappies.
0:34.5	And we had no toilet.
0:35.9	That was the sacrifice that I had to make in order for me to become the person I needed
0:40.3	to become.
0:41.3	Fire in the boots.
0:42.3	You only ever do it right.
0:43.8	Branding has always been so integral for me.
0:47.0	The fire in the booth brand became a monster within the culture.
0:51.3	There's not many people like me that understand culture and understand business in the same
0:56.2	way I do.
	...

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