Entrepreneurship may seem like an elusive endeavor in which you have to quit your 9-to-5, jump in head first, throw caution to the wind, sell your soul to investors and live on ramen…   But real entrepreneurship is messier, more complex, diverse (and also attainable) than what the movies, tv shows, and allure of Silicon Valley can make it seem. And while there’s no one type of entrepreneur, there is something they all seem to have in common- a burning desire to solve a specific problem.    Juliet Starrett is the perfect embodiment of THAT entrepreneurial path. In addition to her role as CEO of the world-renowned digital health and fitness company — The Ready State, she’s also an attorney, mother, and former professional whitewater rafter.  Juliet co-founded The Ready State with her husband, Kelly in 2008. At the time it was called Mobility|WOD, and it went on to revolutionize the field of performance therapy and self-care. Juliet and Kelly also co-founded San Francisco CrossFit and StandUpKids together. She’s a Precision Nutrition Level 2 certified coach and co-author (with Kelly) of the Wall Street Journal bestseller, Deskbound. She also helped mastermind the marketing campaign that drove Kelly’s books Becoming A Supple Leopard and Ready to Run onto the New York Times and Wall Street Journal bestseller lists. Connect with Juliet:  Via their website: www.thereadystate.com Via LinkedIN: Juliet Starrett Via Instagram: @julietstarrett   On today’s episode we cover:  Hiring and firing good people: the most important part of small business How to adopt an abundance mindset when it comes to competition in your field Battling burnout and the myth of balance in business and life Working with your spouse and navigating the overlap of personal & professional life Spots for our Fall 2021 small group mentorship program (The Coalition) are almost gone! If you’re ready to take the next step in building your career, personal brand or business, join our growing family and get personalized mentorship and accountability from our team and a diverse array of professionals. Don’t wait, Apply here! If you’ve been searching for an effective non-load bearing workout (perfect for returning from injury and travel), you need SAGA BFR cuffs. The first wireless version to hit the market, SAGA has made what was once a niche, complex tool accessible to everyone. We’re glad to have them as a part of our team! Get $50 OFF by using code BRETT20 at checkout!