Do you use social media or does it use you? Whether you’re a small business owner like myself or an individual trying to develop their brand, social media can be a powerful tool. But if you have an interest in reaching more people and doing so authentically, having a strategy is essential. Today, we are talking to The Movement Maestro (Shanté Cofield) about building a loyal following, choosing your platform, why you DON’T want to go viral and the importance of humor. If you’ve ever felt fake, overwhelmed or generally wary when interacting on social media, you’re not going to want to miss this episode. Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world. Shanté’s passion for digital business has helped her amass a social media following of over 57,000 people, become an international speaker, and launch her own podcast, Maestro on the Mic. Shanté’s professional pursuits now center around providing business coaching to movement professionals, with a focus on brand strategy and community development in the ever-growing digital marketplace. Connect with The Movement Maestro: Via Instagram: @themovementmaestro Via her website: https://themovementmaestro.com/ As you heard in the intro, we are going to be releasing a brand new resource VERY SOON. This is for the person who wants to impact more people but isn’t quite sure how to make it happen. Let’s say you have an idea (book, podcast, course) but you don’t know how to unveil or market it. We will help you find what you’re best at, who needs it, and how to get it to them. Interested? We are going to be leaking information and dropping hints about this release on our newsletter first. So if you want to be in the know, click here. Signing up couldn’t be easier!