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In an article published an ink magazine titled, Target is beating Amazon and Walmart in a big way with this simple strategy, written by Jason Atten.

He wrote, Target can't compete with Walmart or Amazon, at least not on an overall scale.

It's simply not large enough.

Walmart has a much larger brick and mortar footprint. Amazon is obviously a bigger player online. Both generate far more revenue. What Target has,

however, is a loyal following that any company would envy.

That's largely the result of the way the company has built a brand as a place people like the shop.

I don't know anyone that says, oh, let's go to Walmart.

Amazon, on the other hand, has focused on trying to eliminate the friction associated with online

shopping by making two-day and in some cases one-day shipping, the default expectation through its

prime membership. Still, no one gets excited about Amazon. My wife, on the other hand, would consider

a trip to Target a perfectly acceptable

date night. What Target has managed to do is take that same level of customer loyalty and

translate it to a world where people haven't been spending nearly as much time in the stores.

It's not a new strategy, but in some ways, it's remarkably simple.

Here's the entire strategy summarized in seven words, be the most convenient place to shop.

In many cases, at least to its customers, Target was already the coolest place to shop.

Now it wants to be the most convenient.

Largely, that has meant introducing options like same-day delivery, which is faster than two-day

shipping, by the way, order pickup, and even drive-up pickup.

Usage of these services is up over 270% compared to last year. Today, Phil and I

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