Rising Stars of SAS is brought to you by Silicon Valley Bank.

For over 35 years, Silicon Valley Bank has helped thousands of tech and life science companies plan for the future.

Learn more at CVB.com slash next.

Silicon Valley Bank, built for what's next.

Pipe, SAS companies, this is for you. Pipe helps you unlock

your recurring revenue as upfront capital. No debt, no loans, no dilution.

Sign up in minutes and start trading on pipe free for 12 months

at pipe.com slash twist.

And Odo is a fully customizable and fully integrated suite of software that lets you build and scale your stack as you build and scale your business.

Your first app is free forever and right now

Odo is offering $1,000 off your first implementation pack at Odo.-D-K-K-O-K-Tist. That's O-D-O-O-D-O-O-K-K-O-K-T

Hey everybody, hey everybody, welcome to this week in startups.

We've been doing a series, as we are apt to do on this podcast,

when we want to drill in and go deep on a topic,

we know you, founders, investors,

and fans of technology who listen to this program want to hear about.

And one of those is SAS.

What is SAS?

That's Software as a Service.

So we decided to do Rising Stars of SAS because this is a booming space and people paying for software as a subscription has become a bit of a juggernaut in the technology industry and just in the wider business world.

Subscriptions are here and it's a better way to pay for software.

This is pretty obvious.

...