This Week in Start-Up's is brought to you by LinkedIn Jobs. A business is only as strong as its people and every hire matters.

Get $50 off your first job post at LinkedIn.com slash twist.

Trend by the Hustle.

Track and capitalize on emerging industries and trends before they explode.

Start your two-week trial for just $1 at trends.co slash twist.

And Silicon Valley Bank.

For over 35 years, Silicon Valley Bank has helped thousands of tech and life science companies

plan for the future.

Learn more at

S.v.com slash next. Silicon Valley Bank built for what's next.

Hey everybody, welcome to this weekend's startups. We've got a great show for you today with us today is Reeves Wyman

He recently authored billion dollar loser which is the story of Adam Newman, the subtitle, The Epic Rise of Spectacular

Fall of Adam Newman, and We Work.

It's a very straightforward book written in narrative fashion without too much judgment, a little bit of judgment on the on the margins, but

Reeves, welcome to the program. I guess when you're writing a book about Adam Newman you don't need to actually

embellish or I mean just telling the story straight he's insane and you never, he's insane. And you never say he's insane, but the behavior is so

insane, deranged, inappropriate that it just sort of the story tells itself right?

Yeah I think there was a sense of just wanting to play it straight here and

and that reality was what's much stranger and weirder and more interesting than

fiction could be so you just kind of have to get out of the way and let

let Adams both his words and actions kind of do the talking.

Now you were writing for the New Yorker and New York

...