It's an emergency podcast. Apple has released the new iPhone 12 and for the first time I'm not buying the new iPhone

And I'll tell you why when we get back on emergency podcast this week in startups

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Hey everybody welcome to an emergency podcast and it's a big day always when

Apple releases new product except for today when Apple jumped the shark they've

released the iPhone 12,

and it is a literal shark jumping moment

for me personally because I will 100% of the time

always buy the latest iPhone. It is something I've done since iPhone one. I always get the new iPhone on the day it comes out. I

pre-order it the day you can pre-order it or have one of my people pre-order for me these days and I used to even send somebody like an

assistant to wait in line to get it for me on the mornings. That's how much I anticipated

the new iPhone. Today's was a huge disaster for Apple and it's a disaster on so many levels that I'm

gonna unpack it for you. First off let's play their hype video this is where they just kind of get everybody bumping and

jumping to how amazing this is going to be. And sure it's got a new chip in 5G. This is

big news that it's got a 5G.

But then they show the iPhone 12 and I just thought to myself,

...