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slash startups.

Hey everybody, welcome to this week in startups.

I'm your host Jason Callicanis.

And as you probably have all experienced, Amazon has a massive collection of amazing products when you search for a spatula or an ice cream maker or even just a cable or a power battery pack whatever it is you see all of these

amazing products and all of these really niche companies iterating and competing with each other on Amazon's platform.

Amazon made a really strategic decision years ago which Jeff Bazel spoke about

when he was at these congressional hearings on breaking up big tech or at least that was the

pretense for them and he talked about how that was a very polarizing decision inside of Amazon

but that he unilaterally decided, we're going to do it. We're going to let people on the Amazon platform sell whatever they want and compete with us.

That has led to over 2 million Amazon third-party sellers.

A third-party seller is somebody who's selling on the Amazon platform, but they aren't,

you know, Amazon, right? So Amazon gives them room on their platform just like eBay allows everybody to sell on it

...