E1001: Eight Sleep CEO & Co-founder Matteo Franceschetti pioneered “sleep-fitness” with smart heating & cooling technology; shares insights on product iteration, delighting customers, innovating in D2C, raising $40M from LAUNCH, Founders Fund, Craft & more

This Week in Startups

Jason Calacanis

Technology

4.4 • 1.3K Ratings

🗓️ 15 November 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

1:03 Jason's thoughts on the exploding DTC movement
4:10 How Jason discovered Eight Sleep
7:15 Jason intros Matteo Franceschetti
8:18 Matteo describes starting Eight Sleep and The Pod
15:48 What was Matteo's history before Eight Sleep
16:27 What did Matteo learn from his prior career in Solar Energy?
20:11 What has Matteo learned about users' sleep through data analysis
22:54 How does the thermo alarm work?
26:52 What is Eight Sleep doing with their sleep data?
29:36 What does the future look like for Eight Sleep?
36:50 What has Matteo learned about DTC marketing?
40:20 Dealing with returns
42:46 Which marketing channels does Matteo capitalize on?
46:30 What were Jason's instructions for reading Eight Sleep ads?
46:55 Are pop-up locations a possibility?
49:03 What is the endgame for smart-fitness products like Peloton & Tonal?
56:04 Eight Sleep's $40M raise

Transcript

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0:53.0	Apply for the next launch accelerator cohort.
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0:59.0	Learn more and apply at launch accelerator.
1:02.0	co. Hey everybody welcome to this week and start-up. and apply at launch accelerator.co.
1:03.4	Hey everybody, welcome to this week in startups.
1:05.0	I'm your host Jason Callicanis.
1:06.2	And this is a program where for almost a thousand episodes
1:09.4	we've studied startup companies over the past decade. and one of the trends that's happened in the
1:15.8	second half of that decade 2015 to now is something we call in Silicon Valley
1:21.6	D2C direct to consumer what does it mean is something directly to the consumer.
	...

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