E 145: Burning the content rulebook

There She Rose

Jamie Sea

Business, Entrepreneurship

5 • 692 Ratings

🗓️ 18 June 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this soul-deep episode, Jamie Sea burns down the unspoken (and exhausting) rules of content creation, the ones that tell you to post daily, niche harder, go viral or get lost. She shares her personal journey of breaking free from performative posting, reclaiming her voice, and rebuilding her visibility from a place of alignment, not algorithmic pressure.

If you’ve ever felt like you're doing everything "right" on social but it still feels off, this is for you. This episode invites you to reimagine visibility as a regulated, resonant, and revolutionary act. Because your voice was never meant to fit inside someone else’s formula.

Ready to market from alignment instead of burnout?
Take the free Visibility Archetype Quiz to uncover your unique voice style and content flow: https://therisingwolf.com/findmytype-start

What it really means to “burn the rulebook” as a content creator
How Jamie’s relationship with visibility shifted after nervous system healing
Why “strategic” doesn’t always mean safe or sustainable
The subtle ways performance sneaks into our content
How to know when your visibility is out of alignment
A new definition of consistency (it’s not what you think)
How your body might be rejecting your current content plan, and what to do instead
What happens when you create from your natural rhythm and voice

Transcript

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0:00.0	Hello and welcome to the Jamie C. Show. I'm so happy that you are here. So grateful. We have a beautiful
0:09.8	episode today. And it's all about burning the content rulebook. And for some of you, that might sound
0:16.5	like a really, really, really beautiful thing. Like finally, someone like extinguishing all the pressure and all of the rules and all of the
0:25.9	highly edited and all the hooks and all of the things that maybe have made you feel
0:30.0	like a pressure cooker when it comes to your marketing.
0:32.6	And when you are creating online, when you are creating something magical, when you are creating
0:39.7	something that is meant to speak to people, there's a tendency to feel this pressure cooker of
0:46.8	having to make sure that it's done the right way, done a certain kind of way, with the right hook,
0:52.9	with the right text hook, with the right visuals, with the right text hook, with the right visuals,
0:55.1	with the right trending audio, with the posted the right time and how many times a day
0:58.7	and the caption has to be great. That right there is a nervous system. Like it's going to,
1:05.8	it's going to activate your nervous system and create all kinds of walls up with your creativity.
1:12.0	So today's conversation is one for the many of us that have stared at a screen,
1:19.0	wondering if they're saying it right?
1:20.2	And the ones that probably maybe even at some point used to love sharing online.
1:24.7	But at some point, the rules, the strategy, the overthinking, the shoulds made it
1:29.5	really feel like the pressure to perform the pressure to get it right, the pressure for
1:35.8	virality, the pressure for likes, the pressure for comments and opt-ins.
1:39.9	And honestly, if you've ever felt this kind of frustration and actually starting to hate marketing and hating social media and wishing you could just say what you want to say and have it do what you want to do and the content formulas and all the things and wondering if you're doing it right or wrong or all the perfectionism like this episode is for you it's dedicated just for you so um welcome we're
2:06.1	burning the content rule book and we're going to rebuild something softer and truer and more
2:10.2	sustainable and more you because the truth is is most of what you have been taught in marketing
2:15.8	isn't wrong but it was never designed with your nervous
	...

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