Dylan Lemay talks the Business of Ice Cream and Work-Life Balance
B&H Photography Podcast
Jill Waterman
4.6 • 2K Ratings
🗓️ 16 October 2025
⏱️ 24 minutes
🧾️ Download transcript
Summary
In this episode, we sit down with viral ice cream creator Dylan Lemay to spill the tea on what it really takes to grow as a modern creator. Dylan shares how his content creation journey began, how he built his audience, and the importance of balancing life on and off social media. We also discuss his ultimate tips for going viral in 2025 and get a peak of the ice cream business behind the scenes. Whether you’re a photographer, filmmaker, TikTok star, podcaster, or just starting out, this conversation is full of motivation, insight, and practical advice you can use right now.
Guest Bio: Dylan Lemay
Title: Content Creator
Dylan Lemay, aka the Ice Cream Guy, is a creator and storyteller who blends food, interactive experiences, and creative video, taking you behind the counter to make the world’s most iconic treats.
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Credits:
- Host & Creative Producer: Deanna Testa
- Creative Producer: Elena Maidebura
- Creative Editor: Larissa Mattei
- Technical Producer: Mike Weinstein
- Executive Producer: Richard Stevens
Transcript
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| 0:00.0 | Welcome to B&H Creators Green Room. |
| 0:02.5 | And just like a real green room, we're here to spill the tea with some of our favorite creators. |
| 0:07.3 | Without further ado, I'm going to have Dylan Lamey join us today. |
| 0:10.9 | Hi, Dylan. |
| 0:11.8 | Hello. |
| 0:12.4 | Thanks for having me. |
| 0:13.1 | Thank you for joining. |
| 0:14.5 | First of all, you are personally responsible for me breaking all of my macros this summer. |
| 0:21.9 | I hear that a lot. |
| 0:24.2 | And if listeners don't know, Dylan is a fantastic ice cream creator, food creator. |
| 0:29.9 | He has honestly the most viral food pages I've ever seen because your content is so delicious |
| 0:37.0 | and spectacular. I want to know |
| 0:39.1 | everything. Like, how did this start? Like, were you a kid who was like obsessed with dessert? |
| 0:43.6 | When I was a kid, my family, we'd usually eat ice cream almost every night. Like it was like a normal |
| 0:48.7 | thing. It was like a family thing. We'd all get around the TV and eat a bowl of ice cream. |
| 0:53.1 | And until answering questions like this, I didn't know that wasn't normal. I thought everyone's family ate ice cream like almost every night before bed. Yeah, like a sweet treat. I get it. Yeah. And then how did content start? Were you a pandemic creator too? Yeah. Yeah. So it started in 2020, but my goal wasn't to become a content creator. I had worked at Coldstone for a long time. I worked there for nine and a half years in total. But during the pandemic, I was managing a Coldstone in Missouri. And one of the girls, she's like, hey, I want to become TikTok famous. We started making videos at work together and then eventually I like became |
| 1:28.2 | obsessed with it. Like I watched 14 hours of TikTok in one day. Like I was just like consuming |
| 1:33.4 | content like crazy. So I was just like studying the algorithm of like what are people doing? |
| 1:38.1 | What are people watching? What are the common threads between viral videos? And eventually I posted |
| 1:42.8 | my first video and it got 300,000 |
| 1:44.8 | views. And I was like, okay, I get it. And then eventually I had a video that I posted. I thought |
| 1:48.9 | was really stupid. But then it got 7 million views in the first day. By the second day, all of my |
... |
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