Dutch Bros. Coffee: Travis Boersma

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 26 June 2023

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From a coffee cart parked uneasily in a grocery parking lot, Travis and Dane Boersma grew Dutch Bros into a sprawling chain of 700-plus beverage restaurants. Before they got started in Grants Pass, Oregon, in 1992, Dane had never tried espresso, and neither brother knew how to make it. But with the help of nearby experts, they learned the craft—and even improvised their own recipes, like mocha made with chocolate milk from a local dairy. Eventually, Dutch Bros would go from pushcarts to drive-throughs, and from small-town Oregon to Wall Street—with a nearly $500-million IPO in 2021. Along the way, the brothers’ special connection carried them through good times and bad, until an unexpected family tragedy shook the business to its core.

This episode was produced by Alex Cheng, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
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1:21.0	Ah, the Bahamas.
1:25.0	What if you could hang out with celebrities living a penthouse above the crystal clear ocean with all your best friends and have it be 100% paid for?
1:33.0	FTX Founder Sam Bankman-Free made that dream a reality, but U.S. prosecutors say he was hiding a dark secret.
1:39.0	Barely 30 the young crypto billionaire became a powerful financial figure, but in just one month his exchange would collapse.
1:47.0	An SPF would find himself in handcuffs. It's one of the most dramatic faults from Grace and represents one of the most spectacular failures of corporate control in American history.
1:57.0	Here exclusive tape of Sam and his former girlfriend and business partner Caroline Ellison, who later admitted something had gone very wrong inside their operation.
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2:15.0	Follow Spellcaster wherever you get your podcasts. Hey, Prime members, you can listen to episodes at-free on Amazon Music. Download the Amazon Music app today.
2:26.0	You know, we talk a lot about hustle on how I built this. And recently I spoke to Jason Sudegas, who shared some amazing stories about starting out in comedy.
2:36.0	He put in a lot of reps. He played small houses in Vegas. He played an Amsterdam night after night for years. But during that grind he got an idea for a character who would go on to become one of the greatest leading men on TV.
2:50.0	Ted Lasso. Check out my conversation with Jason Sudegas on my other podcast. It's called The Great Creators. Just search for the great creators with GuyRos wherever you listen to podcasts or go to thegreatcreators.com.
3:03.0	And now on to today's show.
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