Hey guys, welcome back to Kincernarchy. This is your host, Ekta. I'm super excited about our guest today because I am one of his biggest fans and one of the biggest fans of his brand.

And I know all of you know about this wonderful brand.

It's a hair care brand that literally took, you know, social media by storm when they first came out.

And every single time they come out with a new product it's just as viral it's just as amazing and

Many of you must have seen their latest launch which was this very innovative approach towards dry shampoo.

So without further ado, I want to introduce you guys to Sabine Sahib,

who's the CEO and co-founder of K-18 Haircare.

Welcome, Sabine.

I'm so honored to have you back on the show.

Thank you, Ekeda, and I could not be more excited to be here with you again.

And go to kind of a by chatting with your community.

Yes, likewise. I can't wait to learn, you know, about all the amazing science that you and your team poured into this product and for you to educate us.

But Sabine, I mean, I want to learn first,

you know, what really sparked this idea for you?

Like, where did this come from where you guys wanted to expand

into this dry shampoo category?

Can you tell us a little background?

Sure. We were actually working on an odorant binding protein

which is important component of the air wash that I'll kind of explain during the show and that kind of a spark of the conversation because the odor and binding protein was about how you kind of interact with all how do human beings and vertebrates in general interact with all those.

And we realize that one of the areas happens to be here.

You have sebum production happening, you have an active lifestyle, you're going to the gym, there is pollution happening, all of that aggravates the scalp and that in turn increases the sebum production and that in the bacteria feed on it and which in turn leads to orders. So that's where we can have thought about wow this is the

alternate biting protein that we are kind of creating this this can have an application in addressing this need within the

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