Drunk Elephant Founder Tiffany Masterson Discusses the Tweenage Skincare Phenomenon
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 1 December 2023
⏱️ 33 minutes
🧾️ Download transcript
Summary
We’ve been talking about the chokehold Drunk Elephant has had on the youths for some time now, but is it the brand’s intention to attract a younger customer base? Today, we’re asking the founder herself. Tiffany Masterson joins us to share her thoughts on the brand’s resurgence — thanks to influencers like Alix Earle, Katie Fang and even the Kardashian Kids — and why she thinks Gen Z and Gen Alpha are so obsessed with the brand, how much they’ve actually affected sales, and if a sister brand for teenage skin could be in the works. Tiffany also shares her holiday gift recommendations for those beauty-loving tweens and teens in your life. We’ve also got a fun giveaway, so make sure to follow up on Instagram to learn what's up for grabs and how to win.
CALL US: 424-341-0426
Shop products from our episodes
Join our FB Group: https://www.facebook.com/groups/glossangelespodcast
Instagram: @glossangelspod, @kirbiejohnson, @saratan
Twitter: @glossangelespod, @kirbiejohnson, @saratan
Email: [email protected]
CALL or TEXT US: 424-341-0426
Instagram: @glossangelspod, @kirbiejohnson, @saratan
Twitter: @glossangelespod, @kirbiejohnson, @saratan
Email: [email protected]
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while. |
| 0:13.0 | I feel like we've been talking about this woman or her brand rather, a lot the past couple of weeks. And this topic really caught fire |
| 0:24.1 | in so many different ways. There was a story that came out an airmail look called Babyface. |
| 0:31.0 | And it was about the rise of these literal children becoming obsessed with products. And I was like, |
| 0:36.2 | this is nuts because I had a brand founder |
| 0:39.3 | tell me, and y'all know if you listen to the episode, this brand founder told me in May, |
| 0:43.2 | the children were obsessed with drunk elephant. And so Sarah and I started talking about this |
| 0:48.8 | phenomenon and how, you know, when we were kids, perhaps Lancombe wasn't our brand of choice. And maybe they weren't making |
| 0:55.8 | products for us, but we love the juicy tubes. And it feels like it's almost the same thing. It's |
| 0:59.5 | like everything recycles. Everything comes back to the way it was. So today, we have Tiffany |
| 1:05.1 | Masterson on. She's the founder and creative director of Drunk Elephant. The brand launched in 2023. |
| 1:10.0 | They just celebrated their 10-year |
| 1:11.8 | anniversary, a huge feat, especially since this area of the industry is so saturated now. |
| 1:17.7 | And in 2019, Drunk Elephant was acquired by Chisato for a sweet little number of 845 million, |
| 1:24.6 | a massive acquisition. And while this brand is beloved by many beauty-obsessed people, |
| 1:30.2 | there is a new generation who is Fianin for their products. And that's why we have Tiffany on the show. |
| 1:35.5 | Thank you so much for joining us, Tiffany. Oh, hi. Thank you for having me. I'm so happy to be here. |
| 1:41.2 | Texas girl. I love a Texas girl. Houston, Texas, baby. You hear the accent? Yes, I hear it. I feel |
| 1:48.9 | like I don't have mine much anymore. You don't. Where's your accent? I know. I say y'all. Talk to me for a |
| 1:54.5 | minute and you'll bring it back. Exactly. Exactly. Okay. Tiffany, we start every episode by asking a very important question. What is on your face? What are you currently obsessed with? Obviously, we know you love your drunk elephant products. But makeup, you know, hair products, body products. Tell us what you are wearing right now. |
| 2:16.8 | I mean, truthfully, head to toe, I do use |
| 2:18.6 | drunk elephant, but I really do. But I will say, like, I just want to shout out to Nutrafol, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kirbie Johnson and Sara Tan, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kirbie Johnson and Sara Tan and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.