Driving Revenue with Compelling Offers: The Art of Offer Positioning

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 10 July 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hi friends! In today’s episode, I’m diving right into the heart of discussing the challenges of turning visibility into actual sales for your online brand and business. Specifically, I’ll highlight the importance of messaging and offer positioning in achieving sales conversions. Tune in to learn actionable steps for refining your messaging and positioning your offers to align with your audience's needs and desires. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:36 Turning Visibility into Sales 01:18 Client Success Story 02:17 Refining Messaging and Offer Positioning 05:48 Actionable Steps for Your Business 08:31 Revenue Growth Lab Overview QUOTABLES: “Visibility does not always translate to sales, and the key lies in effective messaging and offer positioning.” — Julie “Aligning messaging with the audience's specific needs and desires is crucial for capturing attention and creating desire.” — Julie “Offer positioning should drive the audience to take action with clear, compelling calls to action, ensuring a smooth transition from free content to paid offers.” — Julie RESOURCES: [REVENUE GROWTH] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I’d love to work with you!! Just fill out this form and I’ll have my team reach out to you! [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training. [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self. KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

Transcript

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0:00.0	You want to make sure that the timeline from the freebie to the paid offer is smooth and logical
0:06.5	because if you confuse them you will lose them.
0:10.0	Welcome to the Influencer podcast. I'm your host Julie Solomon. If you found yourself here it means you are ready to unleash the powerful visionary that lives inside you,
0:20.0	turning you into an authentic leader who creates influence, impact, and change.
0:26.0	Let's get started.
0:27.0	Hello my friends and welcome back to another episode of the
0:34.6	Influencer podcast Julie Solomon here and today we are diving into a
0:38.2	topic that hits home for so many online coaches and educators and creators out there and that is how to turn
0:46.2	visibility into actual sales and it's something I hear about all the time.
0:53.0	Maybe you've got the views,
0:55.0	maybe you've got the followers,
0:56.0	maybe you have an email list,
0:58.0	maybe you're consistently showing up
1:00.0	every day on social,
1:01.0	but the sales just saying coming in.
1:04.3	Well, my friend, today we're going to be talking about how to get over this hump,
1:09.4	so you can actually start seeing some conversions from all of the hard work you're doing. So with that, let's get
1:14.9	started. All right, my friends, I'm just going to dive right on in today. So today I want to share a story about one of my recent clients. She came to me with about 52,
1:25.0	52,000 followers on Instagram.
1:27.2	It's a pretty nice number, right?
1:29.4	She had a growing email list of nearly 7,000 people and yet she was struggling to make even $3,000 a month, which
1:39.4	that right there goes to show you, as I always say say a large following does not equal a lot of money.
	...

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