Dr. Robert Cialdini Returns

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 12 May 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

A massive update to one of my favorite books, Influence: The Psychology of Persuasion, by Dr. Robert Cialdini spurred a return visit to Remarkable People. At the time I recorded, he was the only return guest but then Dr. Jane Goodall snuck in for Earth Month. If you're into marketing, influencers, evangelism, sales, or influencing people, don't miss this episode! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:44.9	Hello, I'm Guy Kawasaki, and this is remarkable people.
0:53.6	Think of this podcast as NPR without the
0:56.5	pledge drive. Today's remarkable guest is Bob Cheldini. Bob is the only guest who has had two
1:04.1	episodes of remarkable people. That's because Bob is the godfather of influence.
1:15.5	I also think of him as a friend, a colleague, and an inspiration.
1:21.6	We are celebrating the massive update of one of my favorite and formative books.
1:25.0	Influence, the psychology of persuasion.
1:30.1	Bob is the Regents Professor Emeritus of Psychology and Marketing at Arizona State University.
1:31.3	In this episode, we discussed the tactical and practical aspects of how digitization has
1:37.9	affected the principles of persuasion, the implications of a new principle of persuasion,
1:43.4	unity, and why three data points are far more effective than one or two.
1:49.0	This episode of Remarkable People is brought you by Remarkable, the paper tablet company.
1:54.5	Yes, you got that right. Remarkable is sponsored by Remarkable.
1:59.3	I have version 2 in my hot little hands, and it's so good.
2:03.0	A very impressive upgrade.
2:05.1	Here's how I use it.
2:07.1	1. Taking notes while I'm interviewing a podcast guest.
	...

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