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Hi, guys. Welcome back to Infinity. This is your host, Exa. And I have a wonderful set of guests today. I'm very excited. They make

lovely products. And as you know, we all need sunscreen. And this is definitely a great one to have. So without further ado,

I want to introduce you guys to the co-founders for Get Mr. Skincare, Beth Goldstein and Eliana Goldstein. Welcome to the show, guys. I'm so excited that you're here.

Thank you so much.

Yeah, I want to get started and actually talk to both of you about your journey in this industry. And what really got started and skin care and

like all the good stuff, the details, maybe Beth, you can get started with your journey.

Great. So I've been a dermatologist for over 30 years. I have grown into being a most surgeon and focus on skin cancer treatment.

And I have a practice across Central North Carolina in the research triangle park with five locations.

And with my skin cancer surgery practice, see a lot of men, about 70% men and 30% women.

Wow. So that's quite a lot. That's nice spread of patients.

And I guess I have to admit, since Beth, as I'll call her, happens to be my mother, I definitely grew up.

I would say with skin care being a topic on my mind, having a dermatologist for a mother can do that to you, wearing sunscreen and loads of it from an early age.

But I really, you know, I got started in this business about two years ago when my mother first reached out and she started just talking anecdotally, we'd always talked about the fact that I was so much easier at wearing sunscreen every day compared to my brothers.

But we really started thinking around this topic, she'd seen for years and years, which was this problem around helping more men to find ways to easily embed sunscreen into their daily routine, not the moan, the, that process.

Yeah, no, that's such an interesting, you know, topic that you bring up. And I love that you're, you know, you're really focusing on that because that's the biggest hurdle that I find that just, you know, not only as a consumer,

but just speaking to people, you know, day in and day out is that, how do we get men to understand that, you know, when it comes to skin care, the one product you need, a sunscreen.

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