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Young and Profiting with Hala Taha  (Entrepreneurship, Sales, Marketing)

Dr. AJ Minai: Supercharge Your Storytelling | E20

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.81.3K Ratings

🗓️ 6 March 2019

⏱️ 47 minutes

🧾️ Download transcript

Summary

Sell it with a story! We ‘ve told stories for as long as we’ve been human, since ancient times people have used stories to communicate, learn, and connect with one other. Today, storytelling has become a prominent trend in the business as organizations look to enhance brand awareness and loyalty by telling compelling stories about their products and services. Helping us uncover the value of storytelling is Dr. AJ Minai, a professional storyteller from Malaysia who has made his rounds as the chief marketing, innovation, and executive officer at several companies Now AJ is taking everything he knows about storytelling and sharing his knowledge at various conferences, as a TED speaker, and now here on YAP. Tune into the episode to understand why storytelling has become so popular in business, learn how to tell more effective stories, and hear real examples of businesses who do it right. Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [email protected] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey guys, Young and Profiting Podcast has just launched the app Society on Slack.

0:04.6

It's a cool community where listeners can network and give us valuable feedback on the show.

0:08.8

To join Yapp Society on Slack, go to bit.ly slash app society.

0:12.3

That's bit.ly slash app society.

0:15.2

And if you're already active, share the wealth and invite your friends.

0:18.5

Yapp Society on Slack is sponsored by Compass HQ,

0:22.0

a Slack app that gives insights to help your team work better together.

0:25.4

Use Compass HQ to get detailed analytics, visualize communication patterns,

0:30.0

and run surveys to collect input from your team.

0:32.4

Visit Compass HQ.com to learn more.

0:34.8

You're listening to Yapp, Young and Profiting Podcast,

0:38.8

a place where you can listen, learn, and profit.

0:41.7

I'm Holla Taha and today we're yapping about storytelling in business.

0:45.8

We've told stories for as long as we've been human.

0:48.4

Since ancient times, people have used stories to communicate, learn, and connect with one another.

0:53.5

In modern days, storytelling has become a prominent trend in business,

0:57.1

as organizations look to enhance brand awareness and loyalty

1:00.4

by telling compelling stories about their products and services.

1:03.7

Helping us uncover the value of storytelling is Dr. AJ Manai.

1:07.7

AJ is a professional storyteller who has made his rounds as a chief marketing,

1:12.3

innovation, and executive officer at several companies,

1:15.3

often managing many jobs at once.

...

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