Doughlicious, The London Dough Co - Kathryn Bricken’s Rise to Cookie Dough Queen with Doughlicious
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 2 April 2024
⏱️ 52 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands.
In this episode, our host, Rose Hamilton, Founder of Compass Rose, interviews Kathryn Bricken, CEO and Founder of Doughlicious - The London Dough Co.
Doughlicious - The London Dough Co. is an award-winning dough company that uses all-natural ingredients, is gluten-free and offers many dairy-free, vegetarian, and vegan options.
All our products are produced in the UK using the finest ingredients, including free-range eggs, organic cane, and coconut sugars, and no artificial additives or preservatives.
Below are the key takeaways from our conversation:
* Her personal story and how her pregnancy momentarily paused her culinary endeavors and how she reignited her passion for baking.
* How Doughlicous blossomed into a full-fledged business.
* Growing from a home kitchen operation to requiring a larger manufacturing space, and how they diversified their product line with innovative offerings like cookie dough and gelato bites.
* Kathryn’s strategic pivot from direct-to-consumer sales to focusing on retail distribution catapulted the brand toward international fame.
* How she addresses the challenges and opportunities of marketing with social media and influencers in today’s digital landscape.
* You’ll also hear about the importance of personal involvement and authenticity in representing a brand.
* And why we should celebrate the notion that it’s never too late to pursue your dreams,
* And so much more!!!
Join Rose Hamilton for this inspiring conversation with Kathryn Bricken, which is a testament to the power of following your dreams and the sweet taste of success that comes with dedication and hard work.
Don’t miss this opportunity to learn from a visionary who turned her passion for dessert into a thriving business.
For more on Doughlicious - The London Dough Co., visit: https://doughlicious.co.uk/
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
The Story of a Brand and Compass Rose offer “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
SARAL - The Influencer OS for Brands: http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.
Transcript
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| 0:00.0 | a friend of mine came to me and she's like, you make the most amazing things, but can you just |
| 0:04.2 | make a chocolate chip cookie? And I was like, yeah, that's the easiest thing ever. So I made this |
| 0:11.1 | chocolate chip cookie, but I decided that I wasn't going to do what everybody would do. I'm not |
| 0:16.4 | just going to take the butter, the sugar. So basically the fat, the dry ingredients, and the emulsifier, |
| 0:24.6 | the eggs and put it together. I'm going to make this better. I'm going to use amazing flowers |
| 0:29.9 | that are milled locally that are oat flowers. I'm going to play around with different |
| 0:34.4 | butter, so like from Irish butter to an English butter from different |
| 0:38.9 | fields because they all had different tastes. And then I was also going to work with different |
| 0:43.3 | ingredients. So if I was going to make a peanut butter, I was going to look for the roasted peanut |
| 0:47.7 | butters, not just the regular peanut butter. So that's kind of how delicious was born. |
| 0:53.3 | It was with these better than the normal ingredients that made these amazing tasting cookies |
| 0:59.9 | that then happened to be gluten-free because of the oats I was using. |
| 1:04.4 | And I was always looking at alternative sugars. |
| 1:07.6 | So I wasn't going to use white sugars. |
| 1:09.2 | I was going to use raw cane, |
| 1:12.2 | coconut, maple syrup, and figure out how that could make this delicious cookie that stayed |
| 1:18.1 | soft in the middle and slightly crispy on the outside. Hi, I speak to hundreds of founders and CEOs of consumer brands each year, and they are facing |
| 1:38.6 | unprecedented challenges from changing consumer behavior, inflation, election year anxiety, the cost of capital, and more. |
| 1:47.0 | However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be challenging. |
| 1:54.0 | That's why the story of a brand has worked with the Compass Rose team, my strategic partner, to provide relief. We are offering a no-cost |
| 2:05.2 | solution exclusively for consumer brand founders and CEOs featured on the story of a brand show, |
| 2:12.0 | as well as listeners. Whether it's to answer your questions, be that unbiased third-party sounding board, |
... |
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