A solution in a problem are very much a yin and yang kind of thing.

If people don't know what yin and yang is, it's basically you see these two kind of

paisley symbols black and white with a little dot in each one.

And basically the philosophical context is that you always have a solution contained

within a problem and you always have a problem contained within a solution.

It is an interrelated process of creativity and it goes much even further than that.

It involves your subconscious and your conscious.

A lot of people think this is a conscious process in problem solving.

But what it also really is is that your subconscious is a very, very powerful force where you can

train your subconscious to be a powerful force in problem solving if and only if you have

a clear, clear question to ask.

I'm Srini Rao and this is the unmistakable creative podcast where you get a window into

the stories and insights of the most innovative and creative minds who started movements, built

driving businesses, written best selling books and created insanely interesting art.

For more, check out our 500 episode archive at unmistakablecreative.com.

Doug, welcome to the unmistakable creative.

Thanks so much for taking the time to join us.

And thank you for walking me to your podcast.

It is the honor and I look forward to some bivacious and fun conversation.

Well, it is my pleasure to have you here.

I found out about your work by way of your publicist to tell me about your book conquering

the chaos of creativity, which we will get into in depth because in my mind, all creativity

...