Hosing Nation, I was interviewed by Greg Hickman on his podcast related specifically to some

questions that he had and his audience had of agency owners around how to use $100 million

offers, the framework within the book on their businesses as agency owners, and then also

on their clients' businesses as small business owners, because they're also getting leads

for their small businesses.

And so this was a two-sided discussion in both the B2B side and then also B2C side of

how to use offers in a compelling way to increase prices, get more clicks, get more people

to say yes, and get them to do it to things that they can't say no to, and how to chunk

through a productized service in a way that makes a business more scalable and more profitable.

And so there's really, really in-depth tactical stuff in this interview, and I think you guys

hopefully will like it as much as I enjoyed making it for you.

And this is part one of our two-part podcast.

Enjoy.

If I deliver $10,000 of value and I charge $10,000, I will have a satisfied customer,

but there will not be any surplus.

They won't tell their friends about it.

They had a fair exchange, right?

If I charge $10,000 for $100,000 of value, they'll tell everybody they know.

Welcome to the game where we talk about how to get more customers, how to make more

customers, how to keep them longer, and the many failures and lessons we have learned

along the way.

I hope you enjoy and subscribe.

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