**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

“It's all about knowing your customer,” says Sam N. Adams, who is the Co-Founder and CEO of dot.LA in the second half of this Feature. He talks about trends in the resurgence of live promotion and subscription box service in LA.

Sam mentions that there have been more opportunities for mom and pop brands since the pandemic. Pandemic has harmed the broader marginalized population, whereas the benefits have gone to the privileged.

As per Sam, it's a very exciting time to be in the startup world. He recommends new founders sign up for their newsletter. He further advises brands to know their buyers and build a community.

He talks about:

* ECommerce trends at LA
* Economic standpoint
* Social justice and impact around LA
* Recommendation for new founders
* Lessons he has learned
* Upcoming events

Join Ramon Vela and Sam N. Adams as they break down the inside story on The Story of a Brand.

For more on dot.LA, visit: https://dot.la/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

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This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

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This episode is brought to you by DRVE.

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This episode is brought to you by Cartloop.

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