Donna Carpenter – Burton’s CEO on Creating an Awesome Company Culture and Resisting the New Normal

Wild Ideas Worth Living

REI Co-op

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4.7 • 1.3K Ratings

🗓️ 14 February 2018

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Donna Carpenter is the CEO and Co-Founder of Burton Snowboards and a true force of nature. She’s always pushing the envelope with her mission and products, and she radiates positivity and a go-for-it attitude. Listen to Donna talk about becoming CEO of one of the biggest snowboard companies ever, how she met her husband, Jake Burton, and what it was like in the early days of snowboarding, the strong, political company culture at Burton.

Transcript

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0:00.0	This is episode 61 with Burton Snowboard CEO Donna Carpenter.
0:07.2	Welcome to Wild Ideas Worth Living,
0:09.6	an adventure podcast presented by REI Coop, the brand who helps get you outside through
0:14.9	gear, classes, and adventures. We talk to experts who have taken a wild idea and
0:20.1	made it a reality so you can too. For people who have climbed the tall's peaks,
0:24.4	started thriving businesses,
0:26.1	and even broken records,
0:27.6	some of the wildest ideas can lead
0:29.6	to the most rewarding adventures.
0:32.0	I'm your host, Shelby Stangeranger and I hope you enjoy this show.
0:41.5	At the Outdoor Retailer show in Denver a few weeks ago, I got the chance to speak with
0:45.7	CEO of Burton Snowboards Donna Carpenter.
0:49.3	This woman is a true force of nature.
0:52.4	We talked about how she became the CEO of one of the biggest
0:55.6	snowboard companies ever, what it was like in the early days of snowboarding, how she met
1:00.5	her husband, the irreverent culture they've created at Burton,
1:04.4	sending women to the March in DC, lessons and failure, keys to success,
1:09.9	and so much more.
1:11.5	If you want to run a business, work at a really fun company with a
1:15.1	strong culture, love snowboarding, or just want to hear a woman speak about her
1:20.9	incredible path, listen on.
1:23.2	Okay, so we're with Donna Carpenter.
	...

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