What does it take to build the business you’ve always wanted and make more money? Best-selling author and CEO of StoryBrand, Donald Miller, says the secret is inviting people into a story that reveals how their lives will change for the better when they buy from you. If you want to stand out from your competitors, Don explains why “clarity is key” and how you can avoid the costly mistakes business owners make. Then he discusses why money is not bad and the compelling reasons you should have more of it.

What you will learn:

• People like to hear about themselves
• Invite people into your story
• Your story needs red, yellow, and green sentences
• Clarity is key
• Keep things simple
• Know your worth
• Incentivize people to make money and spend money
• Develop a routine to win the day

Quotes:

• “Story is the most powerful tool known to man that can keep somebody’s attention.” – Donald Miller
• “One of the things that is true is that people like to hear about themselves, and like it or not, they’re always scanning the information that we share and asking themselves, ‘How is this going to help me succeed? How is this going to help me make money, keep money, feel loved, join a tribe, secure resources?’” – Donald Miller
• “The way we talk about what we do really matters because people decide, do I want to know more or do I not want to know more, based on the first few words we say.” – Donald Miller
• “Now, what happens when we’re a brand and we position our products and what we offer as being able to deliver a climactic scene at some point your in your life in the future, you drive engagement towards your products.” – Donald Miller
• “Be really clear and invite your customers into a story in which you talk about their problem, talk about how you can solve it, and talk about what their life looks like after you solve it.” – Donald Miller
• “The human brain likes to take the path of least resistance, not because it’s lazy, but because it’s dealing with so much information every day that it’s going to do what’s easiest.” – Donald Miller
• “You are not worth a percentage of what the company makes. You’re not. What you’re actually worth is what you can be replaced for on the open market.” – Donald Miller
• “It doesn’t matter if you’re wealthy or poor. It’s what you do with your time, your words, and your money.” – Donald Miller
• “You’re focusing on just one day at a time, and suddenly now there’s two days of winning, three days, and before you know it, you’ve won seven days by focusing just on that one morning routine.” – Derrick Kinney
• “We need to understand money is good. Money buys food, money buys shelter, money buys medicine, money buys education, money buys the future and we’ve got to stop being ashamed of it.” – Donald Miller

Free Valuable Report for our Listeners: “3 Beliefs About Money Your Kids Should Learn That No One is Teaching Them”

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Recommended Resources:

• Business Made Simple by Donald Miller (https://amzn.to/3wUd2n0)