Donald Miller: Storytelling for Business | E120

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Marketing, Entrepreneurship, Business

4.8 • 1.5K Ratings

🗓️ 28 June 2021

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Storytelling Made Simple! In today’s episode, we are talking with Donald Miller, best-selling author, CEO, and podcast host. Donald is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is also the host of the Business Made Simple Podcast and is the author of several books including the bestseller "Building a StoryBrand." Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don's thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby's, Chick-fil-A, Steelcase, Intel, Prime Lending and thousands more. In this episode, we discuss Donald’s upbringing without a father figure, the power of storytelling, and why you should always aim to tell stories. We’ll also talk about the seven steps that happen in every story, the best call-to-actions, how customer testimonials can be important, and how to use storytelling in your social media. Sponsored by - Save $15 off your first visit with a board-certified dermatologist at Apostrophe.com/YAP Visit capsule.com to get your prescription hand delivered today—for free Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 01:05 - What Donald Was Like As A Child 04:19 -The Importance of Mentors 07:49 - Why Stories Are So Powerful 11:25 - Importance of Messaging Being Concise 16:05 - The Explanation of Story Loops 19:02 - Why You Need to Continuously Solve Problems 21:45 - Where the CEO Fits Within the Face of The Brand 27:04 - The Seven Steps That Happen in Every Story 31:25 - Details on How To Use the Seven Steps 32:44 - Best Call-To-Actions 35:49 - The Principle of Pricing in Storytelling 38:17 - Real Examples of 7 Soundbites 44:28 - Why Customer Testimonials Are So Impactful 45:43 - How Brand Elements Can Pass The ‘Grunt’ Test 51:11 - Best Practices for Storytelling in Social Media 52:28 - The Comparison of Business to An Airplane 59:13 - Donald’s Secret to Profiting in Life Mentioned in the Episode: Donald’s LinkedIn: https://www.linkedin.com/in/donald-miller-storybrand/ Donald’s Book, Business Made Simple: https://www.businessmadesimple.com/ Donald’s Company: https://storybrand.com/ StoryBrand’s Upcoming Marketing Workshop: https://storybrand.com/#register Free 5-Minute Marketing Makeover: http://www.5minutemarketingmakeover.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Slack. With Slack, you can bring all your people and
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0:20.9	inside and outside of your company. Slack, where the future works. Get started at
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0:29.9	You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn,
0:36.5	and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting
0:42.0	Podcast, we investigate a new topic each week and interview some of the brightest minds
0:47.3	in the world. My goal is to turn their wisdom into actionable advice that you can use in
0:53.1	your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast,
0:59.6	and that's on purpose. I'm here to uncover value from my guests by doing the proper research
1:05.1	and asking the right questions. If you're new to the show, we've chatted with the likes
1:09.5	of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors.
1:16.4	Our subject matter ranges from enhancing productivity, had to gain influence, the art
1:20.9	of entrepreneurship, and more. If you're smart and like to continually improve yourself,
1:26.6	hit the subscribe button, because you'll love it here at Young and Profiting Podcast.
1:32.4	This week on YAP, we're chatting with Donald Miller, an American author, public speaker,
1:37.3	and business owner. Donald is the CEO of Storybrand, an agency that has helped more than
1:42.9	3,000 businesses like Pantene and Chick-fil-A clarify their brand message. Donald is also
1:49.1	the CEO of Business Made Simple, an online platform that teaches business professionals
1:54.8	everything they need to know about growing a business. He hosts the Business Made Simple
	...

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