I've always felt location is important, but the people behind the deal are much more important than a location.

I'd much rather have a really smart, talented guy doing a deal in a not-so-good location than an idiot doing a deal in a great location, because you'll make money every time.

Making deals can be tough.

I learned at a young age that you have to deal with the boss.

It's very simple.

Deal with the boss wherever possible.

Negotiation is a very, very delicate art.

Sometimes you have to be tough.

Sometimes you have to be as sweet as pie. You never know. It depends on who you're dealing with.

I've always said that negotiation is not really learned.

It's almost innate. It's in the genes.

A negotiator is born.

Once you make a deal with someone, it's really important to carry it through.

You start developing the wrong reputation.

It makes it impossible to make future deals.

Once you shake hands, that should be it.

You've always got to stand up for yourself.

You just have to fight for yourself because basically nobody else is going to fight for you.

Negotiation is a very, very delicate part. The big thing in negotiation is to try and figure out your opponent.

Otherwise, you're going to look like an idiot and lose big.

Many times you hear the expression that God is in the details.

When people come in to buy something, especially very rich people, they see details.

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