Don't Overthink Shit | Ep. #631

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 23 April 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Don't Overthink Shit [00:34] Everyone loves to come up with complex funnels. [00:48] When you make it complex, stuff is more likely to break down. [01:12] Start simple, then expand. [01:22] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting. [01:43] They tried a complex marketing funnel, but it didn’t work. [01:55] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything. [02:27] Just focus on the things that you are good at. [02:40] Don’t take on too much and you can layer things in later. [03:14] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work? [03:50] The boring growth is often the most sustainable growth. [05:06] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first! [05:33] That’s all for today! [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why you shouldn't overthink shit,
1:00.0	Neil.
1:01.0	In marketing, everyone starts creating all these complex funnels, like this is the new thing that everyone's doing.
1:07.0	They're like, oh, check out my funnel.
1:09.0	You know, people come in on the front end, then I have this offer, then I send this email sequence,
1:12.8	and then if they don't convert here, I do this,
1:14.4	and they just keeps going and going.
1:16.4	And what I found is, when you get so complex with your funnel
	...

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