Don't Ignore These Top Marketing Channels

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 16 December 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the necessity of building strong relationships in agency growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Top Marketing Channels Explored (04:53) The Importance of Referrals and Retention (07:41) Building Relationships in Agency Growth (09:37) Technical Expertise Over Sales Tactics (10:14) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Talk about the top marketing channels. I know you have a tweet on this one. I believe it's from
0:03.8	Alex Ramosey, right?
0:07.0	Alex Ramosey said organic ROI measured for us through book sales. And I want us to give our numbers
0:11.4	because I wanted to contrast, right? So number one's email 800K subs there. Number two, YouTube.
0:16.4	He has 2.8 million subs there. Number three is Instagram 3.1 million subs. Four is LinkedIn,
0:21.7	450K. Five is Facebook, 200K. Six is podcast. 41K average download per episode. Seven is TikTok.
0:28.7	He has one million followers there. Okay. So he's not ranking them based on
0:32.8	emails or subscribers. He's ranking them in order based on what's driving the most revenue is that
0:38.0	correct he's ranking them in revenue but he's also giving his sub count and does he does he give the
0:41.4	revenue free channel or no he so here's what he says he says these are rough my books are also free on
0:45.0	my podcast i don't sell courses i don't teach mn a use if useful we're just speaking marketing channels
0:50.6	not like employee referrals yeah yeah i would say number one channel by far is Google
0:54.7	SEO. Number two is email. If I had to pick a channel, number one is SEO. Number two is email.
1:00.6	And a lot of email is driven from SEO traffic or social traffic eventually subscribing, but it's
1:06.1	actually mainly SEO traffic because we track where we're getting a lot of our emails from.
1:09.6	And a lot of it just comes from organic search traffic. Number three would be social. If I had a pick, I would say
1:15.1	LinkedIn, we're doing better these days than YouTube because we're going more upstream.
1:19.3	How many impressions are you getting per week on LinkedIn? Do you know? Right here, three point
1:23.7	million post impressions? Yeah, three million in the last seven days. Yeah, so three million post impressions three yeah three million in the last seven days yeah so three
1:28.1	million post impressions on lincoln you have you have what like a couple hundred thousand
1:31.8	followers let's see six hundred and eighty four thousand followers dude so we we can put a pin in this one
1:37.4	but i only have like 46 000 followers and last week i got 1.1 million impressions so we can talk
	...

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